Donor Retention Analyst — CRM & Data Insights

Tunnel to Towers Foundation; New York (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

The Tunnel to Towers Foundation is seeking a Donor Retention Analyst to support the Donor Services team with donor analytics, CRM administration, reporting, and stewardship initiatives. The role focuses on donor engagement, recurring gifts, and donor stewardship while maintaining data integrity across Salesforce and fundraising platforms.

Ideal candidates will have strong analytical, communication, and organizational skills with a high degree of confidentiality in a fast-paced nonprofit

Qualifications

• Minimum of Bachelor's degree preferred.
• Strong organizational and design skills.
• Excellent communication skills.
• Ability to multi-task, prioritize and manage time effectively.
• Advanced Microsoft Excel proficiency, including Pivot Tables, XLOOKUP/VLOOKUP, reporting, and data analysis.
• Detail-oriented, organized, and self-motivated.
• Must be a team player and able to work in a collaborative environment.
• Proven customer support experience.
• Familiar with CRM systems (i.e. Salesforce), online event registration platforms (i.e. Classy, Eventbrite).
• Nonprofit experience preferred.

Responsibilities

• Execute Foundation donor retention strategies with a focus on donor engagement, recurring giving, and donor stewardship.
• Analyze donor activity, retention trends, campaign performance, and donor behavior across CRM and financial systems.
• Prepare recurring and ad hoc reports on donor retention, acquisition, reactivation, lapses, and outreach performance.
• Develop donor segments and audience lists to support retention, stewardship, and fundraising initiatives.
• Maintain data integrity within Salesforce and related fundraising platforms through audits, quality reviews, and record management.
• Perform donor outreach and follow-up regarding recurring gift issues, declined transactions, credit card expirations, and lapsed donations.
• Create and maintain reports and tracking tools utilizing advanced Excel functions and data analysis techniques.
• Identify trends and provide recommendations to improve donor retention, engagement, and overall donor experience.
• Prepare donor correspondence including acknowledgements, donation summaries, and stewardship communications.
• Partner with internal teams to support reporting, data reconciliation, process improvements, and special projects.
• Work with staff, promote Foundation team-oriented culture, and maintain a positive working environment.

Skills

Analytical skills

Communication skills

Organization skills

Microsoft Excel

Team player

Multi-tasking

Education

Bachelor's degree preferred

Tools

Salesforce

Classy

Eventbrite

Job description

The Tunnel to Towers Foundation is seeking a Donor Retention Analyst to support the Donor Services team with donor analytics, CRM administration, reporting, and stewardship initiatives. The role focuses on donor engagement, recurring gifts, and donor stewardship while maintaining data integrity across Salesforce and fundraising platforms.

Ideal candidates will have strong analytical, communication, and organizational skills with a high degree of confidentiality in a fast-paced nonprofit