Donor Marketing Manager: Data-Driven Local Campaigns

Community Blood Center of Greater Kansas City; Kansas City (MO); On-site; USD 75,000 - 110,000; Full time

Job summary

Community Blood Center of Greater Kansas City is seeking a dynamic Manager, Donor Marketing to lead and localize national campaigns, plan donor events, and analyze data to drive engagement and retention. You will collaborate across Donor Engagement and operational teams to ensure blood drives and campaigns align with organizational goals.

The role requires 5–7 years in marketing within healthcare or nonprofit sectors, a bachelor’s degree in Marketing or Communications, and strong communication,

Qualifications

• Bachelor’s degree in Marketing or Communications or equivalent.
• 5-7 years marketing experience, preferably in health-care, nonprofit, or blood services.
• Knowledge of traditional and marketing strategies and trends.
• Familiarity with local service areas based on the role’s geographic location.
• Proficiency with Microsoft Office Suite and project management software.

Responsibilities

• Campaign Implementation: Localize and implement national campaigns.
• Event Planning: Organize donor appreciation events and initiatives.
• Data-Driven Decision Making: Analyze donor data to guide marketing strategies.
• Local Partnerships: Build relationships with local businesses and organizations.
• Media Relations: Act as spokesperson, manage media relationships.
• Collaboration with Donor Teams: Coordinate with Donor Recruitment and Collections for aligned campaigns.
• Reporting and Analysis: Produce regular performance reports and insights.
• Other Duties as Assigned: Support Donor Engagement objectives.

Skills

Cultural competency

Communication

Analytical skills

Interpersonal skills

Problem solving

Education

Bachelor’s degree in Marketing or Communications

Tools

Microsoft Office Suite

Project management software

Job description

Community Blood Center of Greater Kansas City is seeking a dynamic Manager, Donor Marketing to lead and localize national campaigns, plan donor events, and analyze data to drive engagement and retention. You will collaborate across Donor Engagement and operational teams to ensure blood drives and campaigns align with organizational goals.

The role requires 5–7 years in marketing within healthcare or nonprofit sectors, a bachelor’s degree in Marketing or Communications, and strong communication,