Donor Marketing Lead — Strategy & Campaigns (Hybrid)

Wisconsin Foundation and Alumni Association; Madison (WI); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

10% 401k contribution after 1 year

Competitive pay and benefits

Job summary

Wisconsin Foundation and Alumni Association (WFAA) seeks a strategic Marketing Manager to partner with fundraising and stewardship teams. The role focuses on account-based marketing, lead generation, and donor cultivation materials to engage UW–Madison donors and drive philanthropy.

The position develops integrated marketing plans, oversees multi-channel campaigns, and provides performance insights to leadership. It is a hybrid role requiring weekly presence in Madison, WI.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years’ experience in Marketing or a related field.
• Superior communication and project management skills
• Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.

Responsibilities

• Develop integrated marketing strategies and campaigns to advance organizational priorities.
• Lead cross-functional teams and stakeholder partnerships to deliver marketing initiatives.
• Use data and performance insights to inform marketing strategy and optimization.
• Translate business objectives into actionable marketing plans and materials.

Skills

Marketing experience

Communication skills

Project management

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

CRM software

Job description

Wisconsin Foundation and Alumni Association (WFAA) seeks a strategic Marketing Manager to partner with fundraising and stewardship teams. The role focuses on account-based marketing, lead generation, and donor cultivation materials to engage UW–Madison donors and drive philanthropy.

The position develops integrated marketing plans, oversees multi-channel campaigns, and provides performance insights to leadership. It is a hybrid role requiring weekly presence in Madison, WI.