Donor Engagement Marketing Manager

Wisconsin Foundation and Alumni Association (WFAA); Madison (WI); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

Generous 401k (10% after 1 year)

Job summary

The Wisconsin Foundation and Alumni Association (WFAA) is seeking a Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives that deepen donor engagement and inspire philanthropic support. This hybrid, Madison-based role guides audience strategy, messaging, and campaign execution to advance organizational priorities.

You will deliver integrated marketing strategies, provide strategic guidance to partners, translate

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years’ experience in Marketing or a related field.
• Superior communication and project management skills.
• Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.

Responsibilities

• Develops and leads multi-channel marketing plans and campaigns.
• Oversees messaging, creative execution, and constituent experiences.
• Provides performance insights to leadership for decision‑making.
• Leads cross-functional teams and manages stakeholder partnerships.
• Ensures projects align with organizational priorities and deadlines.

Skills

Marketing experience

Project management

Communication skills

Marketing plan writing

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce CRM

Job description

The Wisconsin Foundation and Alumni Association (WFAA) is seeking a Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives that deepen donor engagement and inspire philanthropic support. This hybrid, Madison-based role guides audience strategy, messaging, and campaign execution to advance organizational priorities.

You will deliver integrated marketing strategies, provide strategic guidance to partners, translate