Dolls & Preschool Marketing Coordinator: GTM & Product

Jakks-Pacific-; Santa Monica (CA); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

401K matching

Employee discount programs

Health and wellness benefits

Job summary

Jakks Pacific, Inc. is seeking a Marketing Coordinator for Dolls & Preschool in Santa Monica. The role supports the Brand Manager and Director, collaborating with design, development, and cross-functional teams on multiple product seasons.

The position focuses on product strategy, line planning, and connecting product development with global markets. Strong communication and analytical skills are essential.

Qualifications

• Attention to detail and highly organized.
• Self-motivated and eager to learn.
• Clear verbal and written communication skills.
• Comfortable presenting to groups.
• Strong understanding of marketing mix.
• Analytical mindset with data skills.
• Seasoned with trend awareness and nimble thinking.

Responsibilities

• Day-to-day product development responsibilities and strategy alignment.
• Identify white space for new product opportunities and monitor trends.
• Develop line development strategies and competitive research.
• Coordinate product communications for packaging, presentations, and web.
• Prepare PowerPoint sales and partner meeting materials.
• Compile and analyze sales data; organize weekly team agendas.
• Coordinate samples; ensure on-strategy, on-time, on-cost delivery.
• Collaborate with operations to meet retailer requirements.
• Assist licensor approvals.
• Develop integrated marketing go-to-market strategies and promotional plans.
• Coordinate launch plans with partners to drive at retail; align global markets.

Skills

Attention to detail

Self-motivation

Willingness to learn

Verbal and written communication

Public speaking/presenting

Marketing mix understanding

Analytics

Trend awareness

Cross-functional collaboration

Flexible thinking

Tools

PowerPoint

Job description

Jakks Pacific, Inc. is seeking a Marketing Coordinator for Dolls & Preschool in Santa Monica. The role supports the Brand Manager and Director, collaborating with design, development, and cross-functional teams on multiple product seasons.

The position focuses on product strategy, line planning, and connecting product development with global markets. Strong communication and analytical skills are essential.