District Public Information & Media Relations Officer

Bloomfield NM; Bloomfield (NM); On-site; USD 45,000 - 55,000; Full time

Job summary

Bloomfield Schools seeks a Public Information Officer to serve as the district's official spokesperson and IPRA coordinator. The role oversees media relations, digital content, and community outreach, ensuring timely public information responses.

The position leads communications across print, web, and social platforms, coordinating with district leadership and legal counsel to ensure compliance and consistent branding.

Qualifications

• Minimum of five years of progressively responsible experience in public relations, communications, journalism, or a related field.
• Experience working in a K–12 school district, government agency, or public-sector organization strongly preferred.
• Demonstrated experience managing organizational social media accounts and developing digital content strategies.
• Experience with crisis communications planning and execution.

Responsibilities

• Serve as the official spokesperson and media contact for Bloomfield Schools; respond promptly to inquiries.
• Coordinate media interviews and provide coaching for effective communication.
• Produce press releases, advisories, and public service announcements.
• Develop and execute a strategic social media plan across platforms.
• Maintain and update the district website and digital assets.

Skills

Public relations

Communications

Media relations

Digital media

Crisis communications

Education

Associate degree

Bachelor's degree preferred

Tools

Adobe Creative Suite

Canva

Sprout Social

Meta Business Suite

CMS

Job description

Bloomfield Schools seeks a Public Information Officer to serve as the district's official spokesperson and IPRA coordinator. The role oversees media relations, digital content, and community outreach, ensuring timely public information responses.

The position leads communications across print, web, and social platforms, coordinating with district leadership and legal counsel to ensure compliance and consistent branding.