District Marketing & Strategic Communications Director

Public Relations Society of America Inc.; Spokane (WA); On-site; USD 103,000 - 116,000; Full time

Job summary

Spokane Colleges in Spokane, WA seeks a District Director of Marketing & Strategic Communications to lead marketing and communications strategy, align branding, and drive enrollment through integrated campaigns.

You will manage a talented team, collaborate with college and district leadership, and oversee web content, media relations, and external messaging in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent mix of education and experience.
• Four or more years of progressively responsible experience in marketing, brand management, and/or strategic communications, including supervisory or management experience.
• Strong collaboration, conflict resolution and team building skills.
• Demonstrated ability to develop and implement integrated strategic marketing and communication plans.
• Manage media relations and public information efforts.
• Lead content creation across digital, print, web, social, media and video platforms.
• Analyze metrics and use data to inform decisions.
• Maintain brand standards and organizational messaging.
• Manage websites to meet strategic needs and maximize user experience.
• Communicate effectively with diverse stakeholder groups.
• Manage teams including employees and committees.
• Manage budgets and contracts.

Responsibilities

• Execute comprehensive, integrated marketing communications campaigns aligned with institutional goals and enrollment objectives.
• Oversee content across print, website, social media, digital and public relations channels with a focus on key audiences.
• Develop and implement internal and external communications strategies to enhance brand awareness.
• Lead public relations activities including media outreach and news releases.
• Oversee CMS/web content initiatives and vendor contracts.
• Oversee brand strategy and ensure adherence to brand guidelines across channels.

Skills

Leadership

Strategic planning

Public relations

Campaign management

Content creation

Brand management

Data-driven decision making

Budget management

Stakeholder communication

Team development

Education

Bachelor's degree in marketing, communications, public relations, business or related field

Job description

Spokane Colleges in Spokane, WA seeks a District Director of Marketing & Strategic Communications to lead marketing and communications strategy, align branding, and drive enrollment through integrated campaigns.

You will manage a talented team, collaborate with college and district leadership, and oversee web content, media relations, and external messaging in a fast-paced environment.