Display & Video Marketing Team Lead: Grow & Optimize

Curastem; New York (NY); Hybrid; USD 130,000 - 167,000; Full time

Job summary

Curastem in New York, NY is seeking a Team Lead for Display and Video Marketing to step up from individual contributor to a first-line people leader. You will coach a team, manage campaigns across YouTube and programmatic channels, and drive a disciplined testing agenda to improve CPA/ROAS.

The role requires collaboration with Creative, Brand, CRO, Product, and Marketing Analytics teams to ensure a seamless customer journey and scalable marketing operations.

Responsibilities

• Lead and develop a team of Display & Video specialists, providing regular 1:1s and growth opportunities.
• Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and other programmatic channels.
• Drive a structured testing agenda with A/B tests and audience segmentation to optimize CPAs, ROAS, and retention.
• Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
• Coordinate messaging across ad creative with Brand and Creative teams, and establish a feedback loop of testing and learning.
• Collaborate with Marketing Analytics and AdTech teams to integrate display data into MMM and core measurement frameworks.
• Identify and close technical gaps in channel setup, working with Product and Tech stakeholders.
• Maintain team documentation, dashboards, and calendars to ensure efficient operations at scale.

Job description

Curastem in New York, NY is seeking a Team Lead for Display and Video Marketing to step up from individual contributor to a first-line people leader. You will coach a team, manage campaigns across YouTube and programmatic channels, and drive a disciplined testing agenda to improve CPA/ROAS.

The role requires collaboration with Creative, Brand, CRO, Product, and Marketing Analytics teams to ensure a seamless customer journey and scalable marketing operations.