Team Lead, Display and Video Marketing

Curastem; New York (NY); Hybrid; USD 130,000 - 167,000; Full time

Job summary

Curastem in New York, NY is seeking a Team Lead for Display and Video Marketing to step up from individual contributor to a first-line people leader. You will coach a team, manage campaigns across YouTube and programmatic channels, and drive a disciplined testing agenda to improve CPA/ROAS.

The role requires collaboration with Creative, Brand, CRO, Product, and Marketing Analytics teams to ensure a seamless customer journey and scalable marketing operations.

Responsibilities

• Lead and develop a team of Display & Video specialists, providing regular 1:1s and growth opportunities.
• Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and other programmatic channels.
• Drive a structured testing agenda with A/B tests and audience segmentation to optimize CPAs, ROAS, and retention.
• Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
• Coordinate messaging across ad creative with Brand and Creative teams, and establish a feedback loop of testing and learning.
• Collaborate with Marketing Analytics and AdTech teams to integrate display data into MMM and core measurement frameworks.
• Identify and close technical gaps in channel setup, working with Product and Tech stakeholders.
• Maintain team documentation, dashboards, and calendars to ensure efficient operations at scale.

Job description

Team Lead, Display and Video Marketing6h ago•New York, NY•$130,200–$167,400•Entry-levelApplyCreate resumeAbout the jobThis is a role for someone ready to step up from expert individual contributor to first-line people leader. You will be accountable for results, energized by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative execution.Responsibilities* Lead and develop a team of Display & Video specialists, providing regular 1:1s, clear performance feedback, and visible growth opportunities.* Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic channels (Amazon DSP, AppLovin, The Trade Desk, etc.), ensuring KPIs are met and budgets are paced efficiently across markets.* Drive a structured testing agenda - running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results into repeatable playbooks.* Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.* Work closely with the Tracking and Creative Teams to launch new partners.* Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning, collaborating closely with the Brand team and relevant Performance Marketing channels.* Collaborate with the Marketing Analytics and AdTech teams to support the integration of display & video marketing data into Marketing Mix Modelling (MMM) and other core measurement frameworks.* Identify and close technical or setup gaps that impede channel efficiency, partnering with Product and Tech stakeholders where needed.* Maintain team documentation, reporting dashboards, and marketing calendars to ensure the Display & Video Marketing team operates efficiently and at scale.