Display Ads Growth Lead — ROAS & Scale

Etsy; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Equity package

Annual bonus

Total rewards package

Job summary

Etsy is seeking a Display Marketing role to own and optimize the display ads program within the Demand Generation team. You will drive campaigns from build to optimization, collaborate with product, engineering, data, and finance, and focus on ROAS targets while managing large feeds and catalogs.

The role emphasizes ownership, fast learning, and the ability to scale campaigns across millions of products, with in-office attendance 1–2 days weekly for NYC-area candidates.

Qualifications

• Experience leading large-scale digital ad campaigns with measurable results.
• Analytical mindset with attention to detail and fast learner.
• Background in marketing, direct display or search ads.
• Ability to manage campaigns toward ROAS targets.
• Willingness to work in a fast-paced, ownership-driven environment.

Responsibilities

• Build, launch, and QA display campaigns with catalog updates and pixel checks.
• Oversee large-scale product feeds and DPA campaigns via automated solutions.
• Implement bid and budget optimizations within an efficiency constraint.
• Monitor real-time dashboards, flag anomalies, and report outcomes.
• Maintain UTMs and naming conventions for auditability.
• Collaborate with product, engineering, data, and finance to shape display roadmap.
• Adapt to changing tasks as the role evolves.

Skills

Display advertising

Campaign optimization

Analytics

SQL basics

CPC/CPM/ROAS metrics

Tools

Google Ads

Microsoft Ads

DV360

Looker

Tableau

GA4

Job description

Etsy is seeking a Display Marketing role to own and optimize the display ads program within the Demand Generation team. You will drive campaigns from build to optimization, collaborate with product, engineering, data, and finance, and focus on ROAS targets while managing large feeds and catalogs.

The role emphasizes ownership, fast learning, and the ability to scale campaigns across millions of products, with in-office attendance 1–2 days weekly for NYC-area candidates.