Director, West Coast

Frederick Fox; Denver (CO); On-site; USD 150,000 - 230,000; Full time

Job summary

Frederick Fox LLC is seeking a Director, West Coast to drive adoption of a differentiated aesthetic device across the region. You will lead a field-focused commercial engine, building physician relationships, training practices, and a high-performing team to achieve sustained revenue growth.

You will collaborate with clinical, marketing, and reimbursement colleagues to remove adoption barriers, ensure compliant promotion, and deliver consistent clinical outcomes.

Qualifications

• Proven record leading West Coast aesthetic or medical-device sales with multi-year quota achievement.
• Experience hiring or coaching field reps or specialty distributors in physician offices.
• Fluency with aesthetic practice economics—consults and treatment mix.
• Experience running KOL/training programs that change technique.
• Comfort with regulated device environment: complaint handling and compliance.
• Willingness to travel across the West Coast and own results.

Responsibilities

• Build and hit a West Coast revenue plan by converting target aesthetic practices into trained, repeat users within the first year.
• Open and deepen relationships with key opinion leaders so they teach, publish, and refer based on clinical experience with the platform.
• Stand up a high-performing field team—direct or distributor—and coach it to a predictable cadence of evaluations, conversions, and reorders.
• Design and run physician education that shortens time-to-proficiency and reduces variability in patient outcomes.
• Create a territory intelligence system: account priorities, competitive wins and losses, and a quarterly forecast leadership can act on.
• Partner with clinical, marketing, and reimbursement colleagues to remove the barriers that stall adoption in premium aesthetic markets.
• Protect the brand in the field: every demo, training, and complaint handled to medical-device standards.

Skills

West Coast sales leadership

KOL programs management

Field coaching & training

Territory planning

Travel willingness

Regulated medical-device sales

Job description

Director, West Coast

Aesthetic medicine advances when physicians trust the science and patients see a result worth repeating. This role puts that trust in motion across the West Coast: you will build the commercial engine that turns a differentiated aesthetic device into standard practice. Success is measured in physician adoption, consistent clinical outcomes, and a territory that grows because it is earned, not merely covered.

Performance Objectives

• Build and hit a West Coast revenue plan by converting target aesthetic practices into trained, repeat users within the first year.
• Open and deepen relationships with key opinion leaders so they teach, publish, and refer based on clinical experience with the platform.
• Stand up a high-performing field team—direct or distributor—and coach it to a predictable cadence of evaluations, conversions, and reorders.
• Design and run physician education that shortens time-to-proficiency and reduces variability in patient outcomes.
• Create a territory intelligence system: account priorities, competitive wins and losses, and a quarterly forecast leadership can act on.
• Partner with clinical, marketing, and reimbursement colleagues to remove the barriers that stall adoption in premium aesthetic markets.
• Protect the brand in the field: every demo, training, and complaint handled to medical-device standards.

Environment & Resources

You report to commercial leadership and work as the senior voice for the West Coast, with a lean cross-functional team spanning clinical education, marketing, and customer support. You will have a territory budget for education, travel, and local programs, plus access to clinical data, training curricula, and marketing assets. The company is an early-stage, privately held medical device organization focused on aesthetic technology, with East Coast headquarters and a field model built for physician practices rather than hospital systems.

Essential Qualifications

• Proven record leading capital or disposable aesthetic or medical-device sales on the West Coast, including multi-year quota achievement.
• Experience hiring, coaching, or directing field representatives or specialty distributors in physician-office settings.
• Fluency with aesthetic practice economics—consults, treatment mix, and what makes a device stick after the evaluation.
• Skill running KOL and training programs that change technique, not just awareness.
• Comfort operating in a regulated device environment: complaint handling, promotional compliance, and accurate clinical claims.
• Willingness to travel extensively across the West Coast and to be the accountable owner of the number.

Why This Role

• Own a region at the moment a new aesthetic platform is being defined, not after the playbook is frozen.
• Work directly with physicians who care about outcomes, not volume for its own sake.
• Shape how the company sells, trains, and supports—your field insight will change the product story.
• Join a focused team where commercial judgment is visible and rewarded.