Director, Web Strategy - Cyera

OpenTalent; United States; On-site; USD 170,000 - 230,000; Full time

Job summary

Cyera is seeking a Director of Web Strategy to own the end-to-end website conversion, user identification, and engagement engine. You will align CRO, retargeting, chat, SEO/AEO, and paid media into a single, measurable growth motion.

This hands-on, data-driven role reports to marketing leadership with budget ownership from day one. Collaborating with our web development, brand, and analytics teams, you will drive Cyera.com into a best-in-class, pipeline‑driving asset and champion a coherent,

Responsibilities

• Conversion rate optimization: own CRO roadmap for cyera.com, including personalization on high‑value pages and trust signals on high‑intent pages (demo, pricing).
• Visitor identification & retargeting: profile anonymous site traffic and drive a retargeting motion with our media agency, while handling cookie deprecation and consent.
• Chat & digital experience: own the performance of our website chat as a core conversion/qualification channel.
• Web analytics & reporting: be the single source of truth on core web KPIs and report with rigorous standards.
• Cross‑functional integration: partner with in‑house web development, SEO/AEO, paid media, and design to keep the roadmap coherent.
• Platform story on the web: ensure the site reflects Cyera as an integrated AI Trust platform across navigation and conversion paths.

Job description

Description

THE OPPORTUNITY

Cyera 's website is one of the highest-traffic touchpoints a prospect, customer, or analyst has with our story — hundreds of thousands of visitors a month — and as we scale toward $1B+ in ARR, it's earned a dedicated, strategic owner who can take it from strong to best-in-class. Conversion, visitor identification, retargeting, chat, and the handoffs between them are ready for one person to bring together into a single, coherent growth engine.

We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert on the first visit, and how chat, SEO/AEO, and paid media connect into one coherent experience. This is a hands‑on, data‑driven role reporting into marketing leadership, with real budget and roadmap ownership from day one.

RESPONSIBILITIES:

• Conversion rate optimization. Own the CRO roadmap for cyera.com — personalization on high‑value pages, trust and proof signals on high‑intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best‑in‑class benchmarks for the category.
• Visitor identification & retargeting. Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion — in partnership with our media agency — while staying ahead of cookie‑deprecation and consent requirements.
• Chat & digital experience. Own the performance of our website chat experience as a core conversion and qualification channel.
• Web analytics & reporting. Be the single source of truth on core web KPIs — unique visitors, conversion, visitor growth, page time, demo requests, and chat performance — and report on them with the rigor this team expects.
• Cross‑functional integration. Partner with our in‑house web developer, SEO/AEO team, paid media, and brand/design to keep the site's roadmap coherent rather than a queue of one‑off requests.
• Platform story on the web. Make sure the site experience reflects Cyera as an integrated AI Trust platform — not three disconnected products — from nav to conversion path.

What Success Looks Like

In the first 90 days, you've audited the current site experience end‑to‑end, stood up a CRO roadmap, and can answer — with data — how much of our traffic we identify and retarget today.

By the end of year one, Cyera website is recognized as industry‑best for both brand and a rich digital experience, website conversion has moved meaningfully against an ambitious, benchmarked target; the visitor‑to‑pipeline journey (identification, retargeting, chat, conversion) runs as one coordinated motion instead of disconnected pieces; and the website is recognized across the company as a measurable pipeline‑driving asset.