Director Web Strategy and Development

Seattle University; Seattle (WA); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Hybrid work eligible

Job summary

Seattle University is seeking a seasoned Digital Strategy & Web Leadership professional to guide the university’s digital experience and web platform ecosystem. You will drive multi-year strategy, oversee major redesigns and migrations, and partner with senior leadership to boost recruitment, enrollment, engagement, and fundraising through digital initiatives.

The role requires strategic vision, governance excellence, and a strong focus on accessibility, privacy, and performance across platforms.

Qualifications

• Experience leading web strategy and digital transformation initiatives.
• Ability to partner with university leadership to align digital programs with strategic priorities.
• Proven track record delivering measurable outcomes in complex institutions.

Responsibilities

• Develop and execute a multi-year web and digital experience strategy aligned with university priorities.
• Lead website redesigns, migrations, integrations, and digital transformation initiatives.
• Partner with leadership to improve recruitment, enrollment, engagement, and fundraising through digital experiences.
• Establish scalable web platform governance, architecture, and release processes.
• Oversee analytics, measurement, and optimization to tie web activity to outcomes.
• Ensure accessibility, privacy, security, and governance across digital properties.

Skills

Team Collaboration

Emotional Intelligence

Ethics & Integrity

Flexibility & Innovation

Inclusion & Equity

Outcomes Orientation

Tools

Terminalfour

WordPress

Drupal

SharePoint

Job description

Months Per Year:

12

Work Model:

Hybrid Work Eligible

Seattle University will be one of the most innovative and progressive Jesuit and Catholic universities in the world, educating with excellence at the undergraduate, graduate, and professional levels. We embrace an intersectional framework for defining diversity in its broadest sense, including differences in gender, gender identity, race, ethnicity, generational history, culture, socioeconomic class, religion, sexual orientation, national origin, citizenship status, political perspectives, geographic origin and physical ability. Seattle University strives to be a welcome, open and safe campus climate for all who learn, live and work at Seattle University.

Seattle University's Core Competencies

• Effective Team Collaboration: Works harmoniously with others towards a common goal, leveraging individual strengths to achieve shared objectives.
• Emotionally Intelligent Communication: Engages in a skillful exchange of information, thoughts, and feelings, verbally and non-verbally.
• Ethics and Integrity: Demonstrates an unwavering commitment to honesty, professionalism, and alignment with our Jesuit mission in all actions and decisions.
• Flexibility and Innovation: Embraces change, approaching problems with curiosity adaptability, and is committed to making a positive impact.
• Mindful Inclusion: Fosters mindful inclusion by consciously creating a workplace that celebrates differences, embraces cultural humility, and empowers uniqueness.
• Outcomes-Driven Orientation: Sets clear objectives, pursues excellence, and delivers measurable outcomes while upholding Jesuit Catholic values.

Position Description:

Primary Responsibilities

Digital Strategy & Product Leadership

• Develop and execute a comprehensive, multi-year web and digital experience strategy aligned with Seattle University's strategic and marketing priorities.
• Lead major website redesigns, platform migrations, integrations, and digital transformation initiatives.
• Partner with university leadership and stakeholders to identify opportunities for digital experiences to improve recruitment, enrollment, engagement, fundraising, and institutional reputation.
• Establish scalable approaches for integrating newly acquired, affiliated, or evolving institutional web properties into the broader Seattle University digital ecosystem.

Web Platforms & Technical Strategy

• Provide strategic and technical leadership for the University's web technology ecosystem, including Terminalfour, WordPress, Drupal, SharePoint.
• Establish platform architecture, configuration, development standards, release processes, integrations, APIs, and technical governance.
• Evaluate the long-term role of existing platforms and recommend consolidation, migration, modernization, or replacement when appropriate.
• Partner with ITS on infrastructure, authentication, integrations, security, cloud services, data architecture, and enterprise technology standards.
• Oversee development environments, source control, Git workflows, deployment processes, CDNs, performance optimization, monitoring, and quality assurance.
• Ensure web platforms remain scalable, maintainable, secure, performant, and resilient.

User Experience, Content Strategy & Search Engine Optimization

• Lead user experience, information architecture, content strategy, navigation, search, SEO, and digital discovery.
• Improve audience journeys, conversion, engagement, findability, and task completion through research and continuous optimization.
• Establish scalable content models, structured data, taxonomy, and SEO practices supporting both traditional and AI-powered discovery.
• Establish technical and content SEO standards across institutional websites.
• Optimize University content for traditional search engines as well as evolving AI-powered search, answer engines, and generative discovery experiences.
• Oversee structured data, metadata, taxonomy, schema, content relationships, and other technologies that improve discoverability.

Analytics, Measurement & Optimization

• Establish a comprehensive digital measurement strategy for university web properties.
• Oversee implementation and governance of web analytics, tag management, dashboards, conversion tracking, and related measurement technologies.
• Develop reporting systems that connect website activity to institutional outcomes including recruitment, enrollment, engagement, and conversion.
• Use quantitative and qualitative data to prioritize development and content improvements.
• Establish key performance indicators for digital platforms and communicate performance, opportunities, and risks to university leadership.

Accessibility, Privacy, Security & Governance

• Ensure University digital properties meet applicable WCAG, ADA, privacy, security, and regulatory requirements.
• Establish University-wide web governance, publishing, accessibility, quality assurance, and development standards.
• Maintain processes supporting emergency communications, monitoring, incident re