Director, Web Marketing & Retention Growth

Nordic Naturals; Vista (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

Nordic Naturals is seeking a Director of Web Marketing & Retention to lead the planning, execution, and optimization of global web properties, including email marketing and CRM management. The role focuses on DTC strategy, consumer behavior insights, and cross-functional collaboration to drive conversion and loyalty.

The candidate will shape the DTC ecosystem vision, manage content and merchandising, and partner with IT and vendors to deploy the best-in-class web and email experiences that align

Qualifications

• 8+ years of marketing, strategy, ecommerce, or related experience with data-driven decision making.
• 3+ years of direct leadership experience.
• Deep understanding of UX, web content strategy, and digital merchandising.
• Strong knowledge of SEO and web analytics tools.
• Experience with CRM and email marketing in a DTC environment.
• Experience with Google Ads and Social Media marketing platforms.
• Experience with Klaviyo and Shopify is a plus.

Responsibilities

• Develop and execute the overall web marketing strategy aligned with brand goals and business objectives.
• Own the consumer journey web role and optimize the funnel from awareness to advocacy.
• Collaborate with internal/external partners to run cohesive campaigns and messaging across channels.
• Optimize plans and performance based on KPIs and analytics.
• Oversee web content strategy, landing pages, PDPs, campaign hubs, and educational content.
• Improve loyalty and lifetime value through effective web and email experiences.
• Partner with IT and external agencies to ensure the right tech stack and capabilities.

Skills

Marketing Strategy

Direct Leadership

UX & Web Content

SEO & Web Analytics

Email Marketing & CRM

DTC Strategy

Paid Ads

Klaviyo

Shopify

Google Ads

Tools

Klaviyo

Shopify

Google Ads

Social Media Platforms

Job description

Nordic Naturals is seeking a Director of Web Marketing & Retention to lead the planning, execution, and optimization of global web properties, including email marketing and CRM management. The role focuses on DTC strategy, consumer behavior insights, and cross-functional collaboration to drive conversion and loyalty.

The candidate will shape the DTC ecosystem vision, manage content and merchandising, and partner with IT and vendors to deploy the best-in-class web and email experiences that align