Director, Vape Product & Category Growth

Group Management Services, Inc.; Sarasota (FL); On-site; USD 113,000 - 138,000; Full time

Benefits offered by this job

Growth opportunities

Performance-based incentives

Employee discounts

Paid Holidays and Paid Time Off

Health/Dental/Vision insurances

Health Savings Plans and TeladocHealth

Job summary

Goldflower is seeking a Director of Vape Product & Category Development to lead the Vape program, drive hardware and formulation strategies, and build partnerships with manufacturers and suppliers. This role requires strategic leadership across product development, QA, and cross-functional teams to grow the category.

The ideal candidate has cannabis/vape experience, strong product judgment, and expertise in hardware formats. Travel up to 25% is required, with in-person work in Bradenton, FL.

Qualifications

• 5+ years in product development, product innovation, category management, or closely related field.
• Experience taking products concept-to-launch in regulated markets is a plus.
• Experience with external manufacturers/OEM/ODM suppliers.
• Strong understanding of consumer products and product-market fit.
• Ability to manage cross-functional product development and roadmaps.

Responsibilities

• Build and lead vape product development program with standards, testing, and suppliers.
• Lead development across Liquid Diamonds, Live Resin, HTE, Live Rosin, and future formats.
• Develop vape hardware specs including cartridges and devices.
• Collaborate with QA, Ops, Product, and Supply Chain for formulations and consumer experience.
• Establish 12–18 month innovation roadmap balancing demand, feasibility, cost, and scale.
• Build relationships with hardware manufacturers, OEM/ODM, and terpene/flavor partners.
• Develop competitive/consumer intelligence for Florida and national markets.
• Use data to identify opportunities to improve revenue, margin and adoption.
• Drive corrective actions for vape performance issues with QA/Operations.
• Bring products from concept to commercialization with cross-functional teams.
• Serve as internal expert and grow broader category strategy.

Skills

Product development

Category management

Cross-functional collaboration

Vendor/OEM partnerships

Forecasting & margins

Job description

Goldflower is seeking a Director of Vape Product & Category Development to lead the Vape program, drive hardware and formulation strategies, and build partnerships with manufacturers and suppliers. This role requires strategic leadership across product development, QA, and cross-functional teams to grow the category.

The ideal candidate has cannabis/vape experience, strong product judgment, and expertise in hardware formats. Travel up to 25% is required, with in-person work in Bradenton, FL.