Director, Value & Access Marketing - Oncology

Boehringer Ingelheim; Ridgefield (CT); On-site; USD 200,000 - 316,000; Full time

Job summary

Boehringer Ingelheim in Ridgefield, CT, seeks a Director of Value & Access Marketing with hybrid on-site schedule to lead strategy, pricing, contracting, and cross‑functional execution across payer channels.

You will shape value propositions, oversee brand messaging, manage a multi‑functional team, and drive patient access goals in collaboration with Marketing, Medical, Regulatory, Analytics, Legal, Public Policy, and Global Market Access groups.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Ten (10) years’ experience in the pharmaceutical industry, including six (6) years of pharmaceutical marketing experience.
• Minimum of three (3) years of leadership experience.
• Experience with National Accounts and Payors.
• Experience with Health Systems.
• Experience working with digital partners to develop initiatives.
• Experience in guiding digital analytics and optimization.
• Proven people management and leadership.
• Ability to travel (may include overnight travel).

Responsibilities

• Develop overall brand/TA account strategy to support the Brand’s strategic objectives.
• Collaborate with HEOR, Pricing and Contracting, Payor Sales, Trade and others to capture insights and develop value propositions.
• Provide direction to Account sales training initiatives.
• Collaborate with Contracting, Payor Solutions and Payor Sales to develop contracted options and trade-offs.
• Approve TA and brand business cases prior to submissions and contribute to LTF and GTN for brands by channel.
• Align with Marketing leadership to develop IAP and integrated customer planning tactics.
• Create a performance-based culture with clear accountability.
• Lead the Value & Access team, recruiting, coaching, and developing talent.
• Model Boehringer’s Behaviors and drive timely MAG Plan reviews.

Skills

Leadership

Budget management

Project management

Digital analytics

Strategic thinking

Communication

Team building

Education

Bachelor’s degree

MBA

Job description

Compensation Data

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role‑specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job‑related factors such as skills, experience, and qualifications, and other factors permitted by law.

Job Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the company’s success.

The Director, Value & Access Marketing is responsible for the overall Value & Access strategy for their assigned therapeutic area(s). This individual will lead the development and implementation of each value proposition, strategy, and integration of pricing and contracting approach across payer and health system channels, ensuring customer‑facing teams are appropriately trained on current strategies that align to Therapeutic Area/Brand Strategies and key critical success factors. The role will require leadership to work cross‑functionally to manage the performance of the payer and health system channels, including accountability for marketing strategies and tactics that will optimize business. They are responsible for defining account‑related critical success factors in the IAP, including contracting strategies and budget.

The Director, Value & Access Marketing will oversee development of brand account messaging and execution of tactical plans (branded sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning, etc.) and manage the tactical budget. The incumbent will lead the Value & Access Marketing team to enable their success and the success of the business. They will work closely with all groups within Boehringer to ensure the goal of patient access and will also be responsible for collaborating with multiple functional groups, including but not limited to Marketing, Medical, Clinical Development, Regulatory, Analytics and Insights, Legal, Public Relations, Public Policy, and Global Market Access teams.

This role is based on‑site at our Ridgefield, CT location with hybrid flexibility of 2‑3 days per week on‑site.

Duties & Responsibilities

• Develop overall brand/TA account strategy to support the Brand’s strategic objectives, revising and updating strategy as needed using a Value and Access excellence framework and translating the account strategy into key strategic initiatives.
• Ensure close collaboration with other Value and Access colleagues such as HEOR, Pricing and Contracting, Payor Sales, Trade, and teams outside of Value & Access (Medical, Brand Marketing, Analytics, and others) to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field‑based teams are equipped with the right tools and support.
• Provide direction to Account sales training initiatives.
• Collaborate closely with the Contracting team, Payor Solutions and Payor Sales teams within the Value & Access Organization to develop specific modeled contracting options and trade‑offs to support Brand, Payor, and patient affordability strategies (e.g., VBC, portfolio, HDHP, copay cards).
• Approve TA and brand business cases prior to PTC submission and provide input into LTF and GTN for brands by channel.
• Align with Marketing leadership to develop IAP and integrated customer planning tactics for Value & Access objectives. This includes leading and facilitating the integrated Value & Access Excellence Framework to create the overall Account Strategy and tactical plan, monitoring effectiveness of all strategic and executional plans, and addressing gaps through an iterative process.
• Create a performance‑based culture with clear accountability and a sense of urgency for achieving results.
• Lead the creation and/or management of the Value & Access team, recruiting, hiring, coaching, developing, motivating, managing, and monitoring performance, and ensuring the team possesses the required Boehringer leadership and marketing competencies and account‑specific knowledge, processes, and skills.
• Model Boehringer’s Behaviors, set clear direction, provide regular feedback, conduct timely MAG Plan reviews, identify performance challenges, and, if required, create action plans and monitor the effectiveness of those action plans.

Requirements

• Bachelor’s degree required; MBA preferred.
• Ten (10) years’ experience in the pharmaceutical industry, including six (6) years of pharmaceutical marketing experience. Health systems or managed markets experience strongly preferred.
• Minimum of three (3) years of successful leadership experience, or equivalent.
• Previous experience working with National Accounts and Payors.
• Previous experience working with Health Systems.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third‑party media providers, social media community platforms).
• Experience in guiding and integrating digital analytics and driving metrics‑based optimization strongly preferred.
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Demonstrated ability to create and drive strategy; track record of successfully defining market issues and opportunities and developing successful marketing campaigns.
• History of successful performance.
• Ability to travel (may include overnight travel).
• Strong clinical, health economic or scientific knowledge; Market Access external access and reimbursement landscape knowledge; development and implementation of disease management programs and resources for Payor/HS accounts.
• Oncology market experience needed.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post‑offer physical (if required).
• Must be 18 years of age or older.