Director, Value & Access Marketing - Oncology

Ipsen; Cambridge (MA); Hybrid; USD 191,000 - 260,000; Full time

Benefits offered by this job

401(k) matching

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Long-term disability

Flexible spending account

Parental leave

Paid time off

Commuter benefits

Job summary

Ipsen in Cambridge, MA seeks a Director of Value and Access Marketing & Strategy to lead payer-focused marketing initiatives and launch planning within Oncology. The role collaborates with V&A partners, vendors, and agencies to align campaigns with brand priorities and optimize value messaging for formulary decision makers.

The position requires 8–10 years in payer marketing, experience with launches and cross-functional leadership, and a BA/BS plus an MBA preferred.

Qualifications

• 8–10 years in payer marketing and reimbursement tools within biopharma.
• Experience with agencies on creation of materials.
• Hybrid work arrangement; Cambridge, MA office 3 days/week.

Responsibilities

• Determine marketing resource needs for all V&A verticals within the Oncology BU.
• Develop value propositions for formulary decision makers (payers, PBMs, GPOs).
• Lead Value & Access launch planning for current and future launches.
• Collaborate with Marketing/Brand to determine access marketing resources needs.
• Represent the V&A team in annual planning, pull-through, product launches and forecasting.
• Review and create materials aligned with strategy; streamline V&A tools.
• Shepherd resources through the Promotional Review Committee (PRC) process.
• Manage budgets, business reviews, and senior leadership briefings.

Skills

Payer marketing

Biopharma

Agency management

Launch experience

Strategic planning

Cross-functional leadership

Communication

Education

BA/BS degree

MBA or advanced degree

Job description

Ipsen in Cambridge, MA seeks a Director of Value and Access Marketing & Strategy to lead payer-focused marketing initiatives and launch planning within Oncology. The role collaborates with V&A partners, vendors, and agencies to align campaigns with brand priorities and optimize value messaging for formulary decision makers.

The position requires 8–10 years in payer marketing, experience with launches and cross-functional leadership, and a BA/BS plus an MBA preferred.