Director, V&A Marketing and Strategy, Oncology

Ipsen; Cambridge (MA); Hybrid; USD 191,000 - 260,000; Full time

Benefits offered by this job

401(k) matching

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Long-term disability

Flexible spending account

Parental leave

Paid time off

Commuter benefits

Job summary

Ipsen in Cambridge, MA seeks a Director of Value and Access Marketing & Strategy to lead payer-focused marketing initiatives and launch planning within Oncology. The role collaborates with V&A partners, vendors, and agencies to align campaigns with brand priorities and optimize value messaging for formulary decision makers.

The position requires 8–10 years in payer marketing, experience with launches and cross-functional leadership, and a BA/BS plus an MBA preferred.

Qualifications

• 8–10 years in payer marketing and reimbursement tools within biopharma.
• Experience with agencies on creation of materials.
• Hybrid work arrangement; Cambridge, MA office 3 days/week.

Responsibilities

• Determine marketing resource needs for all V&A verticals within the Oncology BU.
• Develop value propositions for formulary decision makers (payers, PBMs, GPOs).
• Lead Value & Access launch planning for current and future launches.
• Collaborate with Marketing/Brand to determine access marketing resources needs.
• Represent the V&A team in annual planning, pull-through, product launches and forecasting.
• Review and create materials aligned with strategy; streamline V&A tools.
• Shepherd resources through the Promotional Review Committee (PRC) process.
• Manage budgets, business reviews, and senior leadership briefings.

Skills

Payer marketing

Biopharma

Agency management

Launch experience

Strategic planning

Cross-functional leadership

Communication

Education

BA/BS degree

MBA or advanced degree

Job description

The Director, Value and Access, Marketing & Strategy will be aligned to the Oncology business Unit and has accountability for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained brand growth. Key components of this role will include value proposition development, creation of Value & Access (V&A) marketing materials, agency management, budget management, competitive strategy, annual business and strategic plans, quarterly business reviews with executive leadership, message development and execution. It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaigns and meet brand priorities. The role will also lead V&A Enterprise Marketing, driving consistency with both internal and external stakeholders. The Director, V&A Marketing & Strategy reports to the Head of V&A Strategy & Operations. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit.

WHAT - Main Responsibilities

• Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services) within the Oncology Business Unit
• Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions) with a focus on the Oncology Business Unit
• Serve as one of 3M (Marketing, Medical, Market Access) leaders of US Brand Team(s) for each brand within the Oncology Business Unit, representing Value & Access
• Serve as member of the Oncology Business Unit Leadership Team (OBULT), representing Value & Access and demonstrating subject matter expertise across all V&A verticals
• Lead Value & Access launch planning for any current/future launches within the Business Unit
• Collaborate with Marketing/Brand teams to determine access marketing resources needs for Business Unit
• Co-Design, with V&A Groups and considering brand priorities, the strategic priorities for V&A resources for each brand with the Business Unit
• Represent the V&A team in key brand activities including annual planning, pull-through, product launch, training, forecasting, etc.
• Work with brand team and vendors to review and create pieces aligned with the strategy, prioritizing strategic brands, and to streamline currently used V&A tools
• Shepperd resources through the Promotional Review Committee (PRC) process
• Manage critical business planning frameworks and activities, such as budget management, business reviews, business unit executive meeting content, senior leadership briefings and presentations, etc.

HOW - Knowledge & Experience

• At least 8 - 10 years of experience with a focus on payer marketing & reimbursement tools within biopharma
• Experience working within a competitive space
• Previous experience working with agencies on creation of materials
• Previous experience working with promotional material review committees (legal, regulatory, medical) and managing new product launch or label expansion
• Strong project management skills, setting and executing against deadlines and delivering on commitments
• Experience with both Pharmacy and Medical benefit products, with knowledge of Rare Disease, Oncology and Neurology preferred
• Thorough understanding of the commercialization of biopharmaceuticals, including brand management, sales planning and execution, market access, and regulatory environments
• Proven track record for consistently meeting or exceeding quantitative and qualitative targets
• Demonstrated ability to interact with internal stakeholders, including senior leaders across commercial and internal functions
• Excellent communication and collaboration skills
• Ability to work in a hybrid work arrangement including in-office and remote based working from our Cambridge, MA office 3 days per week on average

Education / Certifications (essential)

• BA/BS is required.

Education / Certifications (preferred)

• MBA or advanced degree in a quantitative field is strongly preferred

Language(s) (essential)

• English

Compensation

The annual base salary range for this position is $190,500 - $260,000

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

This job is eligible to participate in our incentive compensation program as well as our long-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.