Director, U.S. Consumer Marketing – Rare Disease Launch

Amgen Inc.; Deerfield (IL); On-site; USD 184,000 - 249,000; Full time

Benefits offered by this job

Total Rewards Plan

Stock-based long-term incentives

Flexible work models

Job summary

Amgen in the United States is seeking a Director, U.S. Consumer Marketing to shape the patient and caregiver understanding of Sjögren’s disease and to lead consumer strategy for the upcoming rare disease launch of dazodalibep.

You will build an integrated omnichannel consumer marketing program, lead a high-performing team, collaborate with HCP Marketing, Medical, and Advocacy partners, and translate insights into actions that maximize launch impact.

Qualifications

• Doctorate or equivalent with 4+ years of marketing experience; or
• Master’s degree with 8+ years of marketing/commercial experience; or
• Bachelor’s degree with 10+ years of marketing/commercial experience.

Responsibilities

• Set US consumer strategy and launch plan for the disease area.
• Build and lead a high-performing consumer marketing team.
• Lead omnichannel campaigns across video, digital, social, email, and more.
• Develop a connected patient journey with education and onboarding touchpoints.
• Partner with Advocacy, Medical, Market Access, and Sales teams to align strategy.
• Manage budgets, agency relationships, and monitor campaign performance.

Skills

Strategic thinking

Cross-functional leadership

Executive communication

Brand launch experience

Patient/consumer marketing

Education

Doctorate degree

Master’s degree

Bachelor’s degree

Job description

Amgen in the United States is seeking a Director, U.S. Consumer Marketing to shape the patient and caregiver understanding of Sjögren’s disease and to lead consumer strategy for the upcoming rare disease launch of dazodalibep.

You will build an integrated omnichannel consumer marketing program, lead a high-performing team, collaborate with HCP Marketing, Medical, and Advocacy partners, and translate insights into actions that maximize launch impact.