Director, Trade Strategy & Execution

Coca-Cola; Illinois; On-site; USD 170,000 - 210,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Trade Strategy and Execution to lead the development and deployment of trade strategies for Juice and Warehouse RTM. You will design frameworks, set guardrails, and partner across Sales, Finance, and Field teams to drive profitable growth.

Expect ownership of annual planning, ROI analysis, and performance governance using tools like Transformer/TPM and Power BI, with exposure to senior leadership and cross-functional partners.

Qualifications

• Bachelor's degree in business, marketing, finance, economics, or related field; MBA preferred.
• 7+ years in trade strategy, Revenue Growth Management, FP&A, or customer management in CPG/beverage.
• Familiar with Transformer/TPM, CAS and syndicated data sources such as Nielsen or Matrix.
• Strong financial and commercial acumen with experience in pricing and forecast modeling.
• Proficient in Power BI and integrating large data sets into insights.
• Collaborative across sales, finance and leadership in matrix environments.

Responsibilities

• Design headquarter-driven trade frameworks converting brand priorities into actionable plans.
• Establish trade guardrails and ensure coherent execution across channels.
• Partner with Field Pricing Execution to validate plans and track performance.
• Lead trade components of Annual Business Planning for Juice and Warehouse RTM.
• Deliver funding targets and volume forecasts for revenue and category growth.
• Support AMPS planning and integrate trade activities into joint programs.
• Oversee monthly reviews of trade investments using Transformer/TPM and Power BI.
• Drive continuous improvement in trade efficiency and communicate changes.
• Analyze ROI of trade programs to maximize profitability; resolve issues with Sales and Finance.
• Lead training on trade policies and system tools; promote analytics adoption.

Skills

Trade strategy

RGM

Forecast modeling

Cross-functional collaboration

Analytical thinking

Strategic leadership

Communication

Education

Bachelor's degree in Business, Marketing, Finance, Economics, or related discipline

MBA preferred

Tools

Power BI

Transformer/TPM

CAS

Job description

Job Description Summary:

At The Coca‑Cola Company, our purpose is to refresh the world and make a difference—and we deliver on this by blending strategy, innovation, and flawless execution. Within our North America Operating Unit, the Revenue Growth Management (RGM) team plays a pivotal role in driving profitable growth and enabling customer success. We are seeking a Director, Trade Strategy and Execution to lead the development and deployment of trade strategies for our Juice and Warehouse Route-to-Market businesses.

What You'll Do for Us

Develop and Deploy Trade Strategy :

Design headquarter-driven trade frameworks that convert brand priorities and OBPPC (Occasion, Brand, Package, Price, Channel) strategies into actionable plans.

Establish trade guardrails and ensure coherency in execution across channels, balancing consistency, efficiency, and compliance with market realities.

Partner closely with Field Pricing Execution to validate plans, maintain forecast accuracy, and track performance results.

Align Annual Business Planning :

Lead trade-related components of Annual Business Planning for Juice and Warehouse RTM categories.

Deliver funding targets and volume forecasts to enable revenue, profit, and category share growth.

Support category AMPS (Availability, Merchandising, Pricing, Shelf) planning and ensure integration of trade activities into joint customer programs.

Performance Management & Governance :

Oversee monthly reviews of trade investments and volume performance using tools such as Transformer/TPM and Power BI.

Drive continuous improvement in trade efficiency, identifying risks, opportunities, and corrective actions across channels.

Manage in-year adjustments to meet financial commitments and communicate changes across key internal stakeholders.

Optimization of Trade Investments :

Analyze ROI of trade programs and provide guidance to maximize profitability while supporting in-market execution.

Serve as a subject matter expert for trade strategy within assigned brands and categories; lead engagement with Sales and Finance for rapid issue resolution.

Training & Communication :

Lead training programs for customer teams and internal stakeholders on trade policies, compliance, and system tools.

Promote adoption of advanced analytics and technology capabilities for improved trade planning, scenario analysis, and decision-making.

Requirements & Qualifications

Bachelor's degree in Business, Marketing, Finance, Economics, or related discipline; MBA preferred.

7+ years of experience in trade strategy, Revenue Growth Management, FP&A, or customer management within CPG or beverage industry.

Familiarity with trade optimization systems (Transformer/TPM, CAS) and syndicated data sources such as Nielsen or Matrix.

Strong financial and commercial acumen with expertise in trade program design, pricing architecture, and forecast modeling.

High proficiency with analytics platforms such as Power BI and a strong aptitude for integrating large data sets into business-ready insights.

Skilled collaborator with experience influencing cross-functional and system stakeholders in matrix environments.

Demonstrated ability to manage complex trade scenarios, drive compliance, and optimize customer profitability.

Strong communication skills to convey recommendations effectively across sales, finance, and leadership teams.

Agile and organized with proven ability to manage competing priorities in fast-paced environments.

What We'll Do for You

Provide a leadership role in shaping trade investment strategies for some of Coca‑Cola's most recognized brands in the Juice and Warehouse RTM portfolio.

Offer access to advanced systems, analytical tools, and emerging AI-based solutions to enhance trade planning and execution excellence.

Enable exposure to senior leadership and cross-functional partners, allowing you to influence organizational priorities and drive profitable growth outcomes.

Create pathways for continued learning, innovation adoption, and career advancement in a dynamic category environment.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Compa