Director, Trade Strategy & Execution

Coca-Cola HBC; Chicago, Northern (IL, KY); Hybrid; USD 148,000 - 169,000; Full time

Job summary

The Coca-Cola Company in Chicago is seeking a Director, Trade Strategy and Execution to lead trade strategies for Juice and Warehouse RTM, translating brand priorities into actionable plans. This role requires collaboration with Sales and Finance to optimize trade investments.

You will use tools like Power BI and Transformer/TPM to track performance, ensure compliance, and drive continuous improvement across channels.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related discipline; MBA preferred.
• 7+ years of experience in trade strategy, Revenue Growth Management, FP&A, or customer management within CPG or beverage industry.
• Familiarity with trade optimization systems (Transformer/TPM, CAS) and syndicated data sources such as Nielsen or Matrix.
• Strong financial and commercial acumen with expertise in trade program design, pricing architecture, and forecast modeling.
• High proficiency with analytics platforms such as Power BI and ability to integrate large data sets into insights.

Responsibilities

• Develop and deploy headquarter-driven trade frameworks translating brand priorities into actionable plans.
• Align trade plans with annual business planning for Juice and Warehouse RTM categories.
• Monitor trade investments and volume performance using Transformer/TPM and Power BI; drive improvements.
• Analyze ROI of trade programs and lead collaboration with Sales and Finance for rapid issue resolution.
• Lead training for customer teams on trade policies, compliance, and tools.

Skills

Trade strategy

Revenue Growth Management

FP&A

Customer management

Power BI

Analytics

cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Finance, Economics, or related discipline

MBA preferred

Tools

Transformer/TPM

CAS

Nielsen

Matrix

Job description

At The Coca‑Cola Company, our purpose is to refresh the world and make a difference—and we deliver on this by blending strategy, innovation, and flawless execution. Within our North America Operating Unit, the Revenue Growth Management (RGM) team plays a pivotal role in driving profitable growth and enabling customer success. We are seeking a Director, Trade Strategy and Execution to lead the development and deployment of trade strategies for our Juice and Warehouse Route-to-Market businesses.

This position is integral to translating brand and commercial priorities into actionable trade strategies, ensuring compliance with policy guardrails, and optimizing trade investments across a complex retail environment. The role requires strategic vision, analytical rigor, and strong collaboration across Sales, Finance, and Commercial teams. If you excel at aligning trade planning with business goals and leveraging data-driven insights to influence decisions, this role provides an opportunity to make a measurable impact on our portfolio performance and commercial operations.

What You’ll Do for Us

Develop and Deploy Trade Strategy

• Design headquarter-driven trade frameworks that convert brand priorities and OBPPC (Occasion, Brand, Package, Price, Channel) strategies into actionable plans.

• Establish trade guardrails and ensure coherency in execution across channels, balancing consistency, efficiency, and compliance with market realities.

• Partner closely with Field Pricing Execution to validate plans, maintain forecast accuracy, and track performance results.

Align Annual Business Planning

• Lead trade-related components of Annual Business Planning for Juice and Warehouse RTM categories.

• Deliver funding targets and volume forecasts to enable revenue, profit, and category share growth.

• Support category AMPS (Availability, Merchandising, Pricing, Shelf) planning and ensure integration of trade activities into joint customer programs.

Performance Management & Governance

• Oversee monthly reviews of trade investments and volume performance using tools such as Transformer/TPM and Power BI.

• Drive continuous improvement in trade efficiency, identifying risks, opportunities, and corrective actions across channels.

• Manage in-year adjustments to meet financial commitments and communicate changes across key internal stakeholders.

Optimization of Trade Investments

• Analyze ROI of trade programs and provide guidance to maximize profitability while supporting in-market execution.

• Serve as a subject matter expert for trade strategy within assigned brands and categories; lead engagement with Sales and Finance for rapid issue resolution.

Training & Communication

• Lead training programs for customer teams and internal stakeholders on trade policies, compliance, and system tools.

• Promote adoption of advanced analytics and technology capabilities for improved trade planning, scenario analysis, and decision-making.

Requirements & Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related discipline; MBA preferred.

• 7+ years of experience in trade strategy, Revenue Growth Management, FP&A, or customer management within CPG or beverage industry.

• Familiarity with trade optimization systems (Transformer/TPM, CAS) and syndicated data sources such as Nielsen or Matrix.

• Strong financial and commercial acumen with expertise in trade program design, pricing architecture, and forecast modeling.

• High proficiency with analytics platforms such as Power BI and a strong aptitude for integrating large data sets into business-ready insights.

• Skilled collaborator with experience influencing cross-functional and system stakeholders in matrix environments.

• Demonstrated ability to manage complex trade scenarios, drive compliance, and optimize customer profitability.

• Strong communication skills to convey recommendations effectively across sales, finance, and leadership teams.

• Agile and organized with proven ability to manage competing priorities in fast-paced environments.

What We’ll Do for You

• Provide a leadership role in shaping trade investment strategies for some of Coca‑Cola’s most recognized brands in the Juice and Warehouse RTM portfolio.

• Offer access to advanced systems, analytical tools, and emerging AI-based solutions to enhance trade planning and execution excellence.

• Enable exposure to senior leadership and cross-functional partners, allowing you to influence organizational priorities and drive profitable growth outcomes.

• Create pathways for continued learning, innovation adoption, and career advancement in a dynamic category environment.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Advanced Analytics, Cross-Functional Collaboration, Financial Modeling, Forecasting, Governance Management, Microsoft Power Business Intelligence (PBI), Performance Analysis, Price Optimization, Promotional Strategies, Revenue Growth Management, Risk Management, ROI Optimization, Trade Strategy

Pay Range:

United States: 148,000 - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Location(s):

United States of America

City/Cities:

Chicago

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

September 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.