Director Ticketing Strategy & Analytics

PGA TOUR, Inc; Ponte Vedra Beach (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Life and Disability insurance

Paid time off and holidays

401(k) with employer match

Health Savings Account/Medical & Dep.

Flexible Spending Accounts

Wellness Program

Membership to TPC Sawgrass

Job summary

The PGA TOUR is seeking a Director, Ticketing Strategy & Analytics to lead data-driven pricing strategies for PGA TOUR Events. You will build pricing models, analyze resale and demand, and deliver actionable insights to marketing, ticketing, and event leadership.

You will partner across teams to optimize inventory, promotions, and fan experience while managing dashboards and data quality. This role requires senior-level analytics, stakeholder influence, and budget-minded leadership.

Qualifications

• Bachelor's degree in business or related field.
• 10+ years in data strategy, analytics, or BI.
• Experience leading cross-functional initiatives.
• Advanced Tableau for dashboards.
• Strong Excel and PowerPoint skills.
• SQL proficiency; Python/R preferred.

Responsibilities

• Build and maintain pricing models and demand forecasts for ticket pricing.
• Analyze market data and surface findings to inform pricing/inventory decisions.
• Oversee dashboards/self-service reports used by Marketing, Sales, and Ticketing.
• Lead pricing execution processes and track core KPIs (yield, sell-through).
• Coordinate with Marketing to align campaigns with demand signals.

Skills

Cross-functional collaboration

Stakeholder influence

Data-driven decision making

Education

Bachelor's degree in business or related field

Tools

Tableau

Excel

PowerPoint

SQL

Python/R

Job description

The Best Players Need the Best People

The Director, Ticketing Strategy & Analytics will serve as a key member of the PGA TOUR Events and Fan Research & Analytics team responsible for deriving data-driven insights that support primary and secondary market pricing and strategic growth initiatives. This position will work with a diverse group of stakeholders including marketing, sales, event leadership, and ticketing, leading the development of a year-round, budget-supported strategy for ticket pricing across PGA TOUR Events. The Director will lead the building of models and dashboards that power decision-making, delivering crisp, actionable insights to stakeholders and driving high-end results in dynamic pricing, special offers, and promotions. This role combines analytical and optimization expertise, business acumen, and the ability to influence outcomes across diverse stakeholders, serving as the primary liaison and industry expert from the Fan Research & Analytics team to marketing, ticketing, and event leadership.

Qualifications

Bachelor's degree in business or a related field required Minimum 10 years of work experience in data strategy, analytics, or a business intelligence role, preferably within a major professional or collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA); industry experience is not required Proven experience leading cross-functional initiatives Strong technical proficiency, including advanced Tableau skills for dashboard development and visualization best practices Strong Excel and PowerPoint skills Intermediate-to-advanced SQL proficiency Experience with Python or R, or AI development applications (e.g., Cursor), preferred for statistical modeling, automation, or data manipulation Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus Salesforce CRM experience preferred, but not required Ability to distill complex data into simple, actionable insights for senior leadership Strong interpersonal skills, with the ability to influence cross-functional teams and build trusted partnerships Familiarity with budgeting and working with budgets to justify strategic decisions

Responsibilities

Analytics & Execution

• Build and maintain pricing models (dynamic/variable pricing) and demand forecasts, incorporating strength of field, day-of-week, seasonality, promotions, and historical purchase behavior
• Analyze primary and secondary market data (resale pricing, transfer trends, no-show rates) and surface findings that inform pricing and inventory decisions
• Oversee ticketing dashboards and self-service reporting tools used by Marketing, Sales, and Ticketing to track ticketing KPIs
• Continuously review ticket sales offers in coordination with event marketing strategy and recommend adjustments to that strategy

Cross-Functional Collaboration

• Partner with Marketing to align campaign timing and promotions with demand signals, and analyze campaign performance after the fact
• Partner with Ticketing on inventory management and capacity adjustments
• Manage third parties supporting ticket sales strategy initiatives, including secondary market strategy and dynamic pricing partners, and travel package providers
• Oversee event data capture, consolidation, and distribution across ticketing systems
• Partner with Ticketing to develop and assist in implementing a consistent fan experience across PGA TOUR events

Process Support

• Lead and improve documented processes and playbooks for pricing execution across markets
• Lead the tracking and reporting of core ticketing KPIs (yield, sell-through rate, average ticket price, renewal rate, secondary market spread, etc.)
• Oversee data quality and consistency checks across ticketing data sources

When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities. We are all of these things, but there’s much more to the PGA TOUR than meets the eye. Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission. Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally.

Benefits

• Medical, Dental and Vision
• Life and Disability insurance
• Paid time off and paid holidays
• 401(k) plus employer match and contribution
• Health Savings Account/Medical and Dependent Care
• Flexible Spending Accounts
• Wellness Program
• Membership to TPC Sawgrass

EOE The TOUR is an equal opportunity employer. We do not discriminate or tolerate discrimination on the basis of race, sex, sexual orientation, religion, national origin, age, disability, marital status, color, ancestry, citizenship status, uniform services member status, pregnancy, gender, gender identity, gender expression or any other classification or differences protected by applicable law.