Director of Ticketing Strategy & Dynamic Pricing Analytics

PGA TOUR; Ponte Vedra Beach (FL); On-site; USD 140,000 - 230,000; Full time

Job summary

The PGA TOUR seeks a Director of Ticketing Strategy & Analytics to drive data-driven pricing and growth initiatives across events. You will lead pricing models, dashboards, and cross-functional collaboration with marketing, sales, and event leadership to optimize ticketing strategies year-round.

Responsibilities include insights-driven pricing, dashboard oversight, and KPI tracking, with a focus on dynamic pricing, promotions, and improving fan experience at PGA TOUR events.

Qualifications

• Bachelor's degree in business or related field required.
• 10+ years in data strategy, analytics, or BI, preferably in a major sports team/league.
• Proven experience leading cross-functional initiatives.
• Advanced Tableau for dashboard development and visualization best practices.
• Strong Excel and PowerPoint skills.
• Intermediate-to-advanced SQL proficiency.
• Experience with Python or R, or AI modeling applications.
• Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus.
• Salesforce CRM experience preferred, but not required.
• Ability to distill complex data into actionable insights for senior leadership.

Responsibilities

• Build and maintain pricing models (dynamic/variable pricing) and demand forecasts.
• Analyze primary and secondary market data and surface findings for pricing decisions.
• Oversee ticketing dashboards and self-service reporting tools for Marketing, Sales, and Ticketing.
• Review ticket sales offers and adjust pricing strategy accordingly.
• Partner with Marketing to align campaigns with demand signals and analyze performance.
• Collaborate with Ticketing on inventory management and capacity adjustments.
• Manage third parties supporting pricing initiatives and dynamic pricing partners.
• Oversee event data capture and distribution across ticketing systems.
• Develop a consistent fan experience across PGA TOUR events.

Skills

Data strategy

Analytics leadership

Tableau

Excel

SQL

Python or R

Cross-functional collaboration

Budgeting

Communication

Education

Bachelor's degree in business or related field

Tools

Tableau

Excel

PowerPoint

SQL

Python/R

CRM systems

Salesforce

AI development (Cursor)

Job description

The PGA TOUR seeks a Director of Ticketing Strategy & Analytics to drive data-driven pricing and growth initiatives across events. You will lead pricing models, dashboards, and cross-functional collaboration with marketing, sales, and event leadership to optimize ticketing strategies year-round.

Responsibilities include insights-driven pricing, dashboard oversight, and KPI tracking, with a focus on dynamic pricing, promotions, and improving fan experience at PGA TOUR events.