Director, Dynamic Ticketing Strategy & Analytics

PGA TOUR, Inc; Ponte Vedra Beach (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Life and Disability insurance

Paid time off and holidays

401(k) with employer match

Health Savings Account/Medical & Dep.

Flexible Spending Accounts

Wellness Program

Membership to TPC Sawgrass

Job summary

The PGA TOUR is seeking a Director, Ticketing Strategy & Analytics to lead data-driven pricing strategies for PGA TOUR Events. You will build pricing models, analyze resale and demand, and deliver actionable insights to marketing, ticketing, and event leadership.

You will partner across teams to optimize inventory, promotions, and fan experience while managing dashboards and data quality. This role requires senior-level analytics, stakeholder influence, and budget-minded leadership.

Qualifications

• Bachelor's degree in business or related field.
• 10+ years in data strategy, analytics, or BI.
• Experience leading cross-functional initiatives.
• Advanced Tableau for dashboards.
• Strong Excel and PowerPoint skills.
• SQL proficiency; Python/R preferred.

Responsibilities

• Build and maintain pricing models and demand forecasts for ticket pricing.
• Analyze market data and surface findings to inform pricing/inventory decisions.
• Oversee dashboards/self-service reports used by Marketing, Sales, and Ticketing.
• Lead pricing execution processes and track core KPIs (yield, sell-through).
• Coordinate with Marketing to align campaigns with demand signals.

Skills

Cross-functional collaboration

Stakeholder influence

Data-driven decision making

Education

Bachelor's degree in business or related field

Tools

Tableau

Excel

PowerPoint

SQL

Python/R

Job description

The PGA TOUR is seeking a Director, Ticketing Strategy & Analytics to lead data-driven pricing strategies for PGA TOUR Events. You will build pricing models, analyze resale and demand, and deliver actionable insights to marketing, ticketing, and event leadership.

You will partner across teams to optimize inventory, promotions, and fan experience while managing dashboards and data quality. This role requires senior-level analytics, stakeholder influence, and budget-minded leadership.