Director, Ticket Operations

National Association for Stock Car Auto Racing (NASCAR); Ridgeway (VA); On-site; USD 120,000 - 190,000; Full time

Job summary

National Association for Stock Car Auto Racing (NASCAR) seeks a Director of Ticket Operations to lead end-to-end ticketing with a focus on guest experience and revenue optimization.

The role collaborates with Sales, Consumer Marketing, Data Strategy, and venue leadership to modernize platforms like Ticketmaster and improve customer service. Evening/weekend work and travel may be required.

Qualifications

• Bachelor's degree in Business, Sport Management, Marketing, or related field.
• Minimum five years of leadership experience in ticket operations.
• Experience with major ticketing platforms and CRM systems.
• Strong communication and interpersonal skills.

Responsibilities

• Develop and execute the organization's ticket operations strategy.
• Lead ticketing initiatives, including digital ticketing enhancements.
• Oversee event builds, staffing, Will Call, and reconciliations.
• Manage ticketing accounts, budgets, and program controls.
• Coach and develop the Ticket Operations team.

Skills

Leadership

Customer service

Revenue optimization

Strategic planning

Cross-functional collaboration

Project management

Education

Bachelor's degree in Business or related field

Tools

Ticketmaster

Tickets.com

ProVenue

CRM software

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.Position SummaryThe Director of Ticket Operations provides strategic leadership for ticket operations across the organization, ensuring operational excellence, exceptional customer service, and a seamless ticketing experience from purchase through event attendance.This position leads the planning, execution, and continuous improvement of ticket operations, ticketing systems, event readiness, and customer service delivery. The Director partners closely with Sales, Consumer Marketing, Admissions, Data Strategy, Finance, and venue leadership to optimize ticketing processes, maximize revenue opportunities, and enhance the overall fan experience.The Director also develops and leads a high-performing team while driving innovation, operational efficiencies, and enterprise-wide ticketing initiatives.Essential Duties & ResponsibilitiesDevelop and execute the organization's ticket operations strategy to support business objectives and deliver an exceptional guest experience.Identify and implement operational efficiencies, best practices, and process improvements across Ticket Operations.Lead ticketing initiatives, including digital ticketing enhancements and technology adoption.Participate in the development of long-term ticket sales strategies, operational initiatives, and revenue growth opportunities.Stay informed of industry trends, emerging technologies, and evolving customer expectations to continually improve operations.Oversee all aspects of ticket operations from initial onsale through event completion.Direct event weekend ticket operations, including staffing, Will Call, ticket resolution, nightly reconciliation, and final event reporting.Oversee the administration of ticketing accounts, including employee benefit, complimentary, and other controlled ticket programs.Maintain ticketing calendars to ensure renewals, onsales, and operational milestones are executed on schedule.Develop standardized operating procedures and controls to ensure consistency across all events and venues.Lead ongoing optimization of ticketing platforms, Ticketmaster.Oversee event builds, system configuration, user access, operational controls, and platform enhancements.Expand and improve the digital purchasing experience for customers through continuous evaluation of ticketing technology.Partner with internal technology teams and vendors to implement system enhancements and resolve operational issues.Partner with Consumer Marketing, Sales, Admissions, and Data Strategy teams to support pricing strategies, inventory management, and revenue optimization.Collaborate with Sales Academy and sales leadership to identify new revenue streams, customer segments, premium seating opportunities, and ticketing programs.Participate in the development and execution of enterprise secondary ticket marketplace strategies.Support budget planning and financial management for the Ticket Operations department.Lead, mentor, and develop the Ticket Operations team, fostering a culture of accountability, collaboration, and customer service excellence.Establish performance expectations and provide coaching, feedback, and professional development opportunities.Manage recruiting, hiring, onboarding, performance management, recognition, and corrective action in accordance with company policies.Develop and deliver ticketing systems and operational training for sales teams and internal stakeholders.Champion a customer-first culture by ensuring efficient, accurate, and responsive service throughout the ticket purchase and event experience.Develop processes to measure customer satisfaction and identify opportunities for continuous improvement.Resolve complex customer service and operational issues with professionalism and urgency.Perform other duties as assigned.QualificationsBachelor's degree in Business, Sport Management, Marketing, or a related field preferred; equivalent combination of education and relevant experience will be considered.Minimum of five years of progressively responsible leadership experience in ticket operations within sports, entertainment, live events, or a related industry.Demonstrated success leading teams in a fast-paced, customer-focused, revenue-generating environment.Strong working knowledge of Ticketmaster, Tickets.com, ProVenue, or comparable ticketing platforms.Experience with CRM systems and customer data management.Strong understanding of ticket operations, inventory management, pricing strategies, and event execution.Excellent leadership, communication, interpersonal, and relationship-building skills.Proven ability to manage multiple priorities, meet deadlines, and solve complex operational challenges.Experience managing departmental budgets and identifying operational efficiencies.Advanced proficiency with Microsoft Office, particularly Excel, Word, and Outlook.Knowledge of motorsports or the sports and entertainment industry is preferred.Work ScheduleThis position requires flexibility to support race weekends, special events, and business needs. Evening, weekend, and holiday work is required, along with occasional travel as needed.Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.Explore this opportunity and apply at www.careers.nascar.com.Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.Follow us on LinkedIn and X for future opportunities and company news.We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.