Director, Tasting Room & Wine Club Growth

Wine Industry Expo; Temecula (CA); Hybrid; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Parental leave

Tuition assistance

Flexible schedule

Job summary

Carter Hospitality Group seeks a Director of Tasting Room & Wine Club Operations to lead guest experiences across two winery properties in Temecula, CA. You will oversee Tasting Room and Wine Club activities, member events, and retail operations to drive growth and brand excellence.

Ideal candidates have 4+ years of leadership in winery hospitality, extensive wine knowledge, and a proven track record of increasing revenue and membership.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 4+ years of progressive leadership experience in winery operations, hospitality, luxury retail, or wine club management.
• Extensive knowledge of wines, wine club operations, tasting room management, and hospitality sales.
• Proven success increasing revenue, membership growth, and customer retention.

Responsibilities

• Lead all Tasting Room and Wine Club operations for South Coast Winery Resort & Spa and Carter Estate Winery and Resort.
• Develop strategies to increase wine club membership, retention, and positive net growth.
• Drive tasting room sales, retail performance, and overall profitability.
• Create memorable guest and member experiences that build brand loyalty.
• Recruit, coach, mentor, and develop high-performing leadership teams.
• Design and implement innovative Wine Club programming, member events, and exclusive experiences.
• Partner with Marketing to execute promotions, member communications, and seasonal campaigns.
• Analyze sales trends, KPIs, and operational reports to identify opportunities for growth.
• Oversee budgets, forecasting, inventory controls, and department performance.
• Build strong relationships within the local community and wine industry while serving as an ambassador for both brands.
• Foster a culture of accountability, teamwork, service excellence, and continuous improvement.

Skills

Leadership

Coaching

Team-building

Analytical abilities

Communication

Education

Bachelor's degree

Job description

Carter Hospitality Group seeks a Director of Tasting Room & Wine Club Operations to lead guest experiences across two winery properties in Temecula, CA. You will oversee Tasting Room and Wine Club activities, member events, and retail operations to drive growth and brand excellence.

Ideal candidates have 4+ years of leadership in winery hospitality, extensive wine knowledge, and a proven track record of increasing revenue and membership.