Director, Salesforce Data Cloud Audience Solutions

Pfizer; Pennsylvania; Hybrid; USD 163,000 - 272,000; Full time

Benefits offered by this job

401(k) with matching

Pfizer Retirement Savings Contribution

Paid vacation

Holiday and personal days

Paid caregiver/parental leave

Medical, dental and vision benefits

Job summary

Pfizer is seeking a CDP expert within the US CRM Marketing team to bring email targeting to life in Salesforce Data Cloud. You will build DTC audiences, manage data extensions, and support audience models across 20+ priority brands.

Your role spans collaborating with Marketing Channel Delivery and Accenture teams to deploy campaigns and measure impact. The candidate will work hybrid in the US, with strong SQL and data dictionary responsibilities to enhance consented first‑party data usage for

Qualifications

• CDP expert with Salesforce Data Cloud experience.
• 8+ years in healthcare or digital marketing.
• Experience querying relational databases using SQL.
• Strong interpersonal and matrix-management skills.
• Executive presence and ability to influence senior leaders.

Responsibilities

• Influence US Consumer CRM audiences as SFDC tech expert.
• Hands-on building of email audiences, data extensions in SFDC.
• Manage internal QA pair tool cataloging questions/answers for DTC sites.
• Support a Jira-based audience build pipeline.
• Collaborate with MCD and Accenture to deploy SFDC email campaigns.
• Understand data types available in US DTC CDP with engineering leads.
• Use SFMC analytics to extract insights for targeting strategy.
• Use Salesforce Data Cloud for reporting.

Skills

CDP expert

Salesforce Data Cloud

SQL

Analytical skills

Executive presence

Stakeholder influence

Education

Bachelor's degree

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Jira

Job description

Pfizer is seeking a CDP expert within the US CRM Marketing team to bring email targeting to life in Salesforce Data Cloud. You will build DTC audiences, manage data extensions, and support audience models across 20+ priority brands.

Your role spans collaborating with Marketing Channel Delivery and Accenture teams to deploy campaigns and measure impact. The candidate will work hybrid in the US, with strong SQL and data dictionary responsibilities to enhance consented first‑party data usage for