Director, CRM Audience & Data Cloud

Pfizer; Lake Forest (IL); Hybrid; USD 163,000 - 272,000; Full time

Benefits offered by this job

401(k) with Pfizer matching

Additional Pfizer retirement savings

Paid vacation, holidays and personal K

Health benefits

Relocation assistance (eligible)

Job summary

Pfizer is seeking a CDP expert to support US CRM email targeting within Salesforce Data Cloud. This individual will build audiences, manage data dictionaries, and collaborate with MCD and Accenture to deploy campaigns.

You will partner with engineering and data science teams to understand data availability, dataset schemas, and model audiences that drive CRM impact across 20+ priority brands.

Qualifications

• CDP expert with extensive Salesforce Data Cloud experience to target emails and build audiences.
• Bachelor's degree required with 8+ years in healthcare or digital marketing.
• Experience with relational databases, SQL, and data schemas for data source querying.
• Strong interpersonal skills and ability to influence in a matrix organization.

Responsibilities

• Influence US Consumer CRM teams as SFDC tech expert to optimize audience requirements and success metrics.
• Hands-on building email audiences, data extensions, and personalization in Salesforce Data Cloud (SFDC).
• Manage Pfizer's internal QA pair tool cataloging website Q&A used on US DTC sites.
• Support Jira-based audience build pipelines and engage with MCD and Accenture teams for SFDC audience deployment.
• Collaborate with engineering to understand data types available in US DTC CDP.
• Use Salesforce Marketing Cloud analytics to extract insights and measure CRM impact.

Skills

CDP expert

Salesforce Data Cloud

SQL

Executive presence

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Jira

Job description

Pfizer is seeking a CDP expert to support US CRM email targeting within Salesforce Data Cloud. This individual will build audiences, manage data dictionaries, and collaborate with MCD and Accenture to deploy campaigns.

You will partner with engineering and data science teams to understand data availability, dataset schemas, and model audiences that drive CRM impact across 20+ priority brands.