Director, CDP & Email Audience Solutions

Pfizer; Tampa (FL); Hybrid; USD 147,000 - 244,000; Full time

Job summary

Pfizer is seeking a Director of CDP expertise to lead email audiences and data-driven targeting for US Consumer CRM. You will partner with MCD and Accenture, build SFDC audiences, and shape consented first-party data use across 20+ priority brands.

The role combines hands-on SFDC work, data modeling, and cross-functional influence in a hybrid, US-based setting. A strong SQL background, executive presence, and prior pharma or digital marketing experience are essential.

Qualifications

• CDP expert with Salesforce Data Cloud experience.
• Bachelor's degree with 8+ years in healthcare or digital marketing.
• Experience with relational databases, SQL, and data schemas.
• Strong interpersonal, analytical, and matrix leadership skills.
• Executive presence to influence senior leaders.

Responsibilities

• Influence and support US Consumer CRM teams as SFDC expert.
• Hands-on building email audiences and data extensions in SFDC/ SFMC.
• Manage Pfizer's internal QA pair tool for Q&A on US DTC sites.
• Support a Jira-based audience build pipeline.
• Engage with MCD and Accenture teams to review SFDC audience segments and deploy campaigns.
• Partner with engineering to understand data types in the US DTC CDP.
• Use SFDC analytics to extract insights and measure CRM impact.
• Use Salesforce Data Cloud for reporting.
• Collaborate with data scientists to incorporate audience models into CRM strategy.

Skills

CDP expert

Salesforce Data Cloud

SQL

Relational databases

Executive presence

Education

Bachelor's degree in related field

Tools

Salesforce Marketing Cloud

SFDC (Salesforce)

Jira

Job description

Pfizer is seeking a Director of CDP expertise to lead email audiences and data-driven targeting for US Consumer CRM. You will partner with MCD and Accenture, build SFDC audiences, and shape consented first-party data use across 20+ priority brands.

The role combines hands-on SFDC work, data modeling, and cross-functional influence in a hybrid, US-based setting. A strong SQL background, executive presence, and prior pharma or digital marketing experience are essential.