Director, Strategic Pricing & Growth Campaigns

American Public University System; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

American Public University System seeks a Director of Pricing & Campaigns to build a new capability for pricing, scholarships, promotions, and cross-sell strategy across Health+, Military+, and B2B. You will design and run offers, scholarships, and campaigns that convert demand into starts and grow student lifetime value while protecting margin.

Collaborate with Finance, Enrollment, Financial Aid, Academic leadership and Compliance to apply an investor's discipline to every offer.

Qualifications

• 8+ years in pricing, revenue management, promotions or lifecycle marketing.
• Strong commercial acumen with price sensitivity and margin focus.
• Experience running multi-channel campaigns with CRM/marketing automation.
• Fluency in Excel; SQL/Tableau a plus; knowledge of higher-ed financial aid rules a plus.

Responsibilities

• Develop pricing and scholarship recommendations by program and segment.
• Analyze price sensitivity and competitor pricing to grow starts while protecting margin.
• Own the annual offer and promotions calendar with cross-functional teams.
• Ensure offers meet regulatory and compliance requirements for education programs.
• Lead end-to-end promotional campaigns with Brand, Creative and Lifecycle teams.
• Embed offers in nurture and remarketing journeys to lift conversion.
• Equip Enrollment advisors to communicate offers clearly and consistently.
• Stand up cross-sell / upsell strategy across credentials and programs.
• Partner with Marketing Intelligence to model lifetime value and target students.
• Design A/B tests; quantify incremental starts, revenue and cost of each offer.
• Track ROI and scholarship spend against budget; retire non-performing offers.
• Report results to leadership and Finance; perform other duties as assigned.

Skills

Pricing strategy

Revenue management

Campaign management

CRM/Marketing automation

Excel & BI tools

SQL/Tableau

Higher-ed financial aid

Education

Bachelor's degree

MBA preferred

Tools

SQL

Tableau

Job description

American Public University System seeks a Director of Pricing & Campaigns to build a new capability for pricing, scholarships, promotions, and cross-sell strategy across Health+, Military+, and B2B. You will design and run offers, scholarships, and campaigns that convert demand into starts and grow student lifetime value while protecting margin.

Collaborate with Finance, Enrollment, Financial Aid, Academic leadership and Compliance to apply an investor's discipline to every offer.