Director, Strategic Partnership Sales, Media Solutions

Mastercard; Purchase (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Mastercard is seeking a Director, Strategic Partnership Sales, Media Solutions to drive strategic partnerships across the NAM region. You will lead partner recruitment, onboarding and activation, delivering joint business plans and revenue growth with channel partners.

The role requires broad experience in media/advertising data solutions, strong CXO relationships, and the ability to align partner programs with Mastercard standards and strategy.

Qualifications

• At least eight years of experience in the business data and/or media and advertising industry with direct exposure to data aggregators, analytics platforms, activation and measurement data and solutions from a sales, data acquisition/sourcing, or partnerships capacity.
• Experience sourcing, qualifying, screening and forming business relationships with channel partners at the CXO level.
• Experience managing major customer/partner relationships with transparency, trust and collaboration.

Responsibilities

• Build territory plans in collaboration with strategy and GTM teams within solution areas
• Develop POV on product GTM strategy, pricing, competitive battlecards
• Define the desired profile of potential partners with the help of management
• Research, identify, qualify and screen potential partners that align with the target partner profile
• Gain qualified partners’ commitment to becoming engaged and productive by formulating and conveying a compelling business proposition
• Prior to finalizing contract negotiations with each partner, develop a joint business plan (including sales targets) aligned with Mastercard standards and strategy
• Maintain a solid pipeline of qualified prospective partners to meet recruitment targets
• Meet assigned revenue targets through sell to/sell with channel partners
• Drive onboarding and activating new partners; enable and motivate partners to sell and support Mastercard offering
• Engage Mastercard resources and stakeholders in support of partnership objectives and sales opportunities
• Manage channel pipeline and forecast reporting and track progress through the sales cycle
• Drive monthly partner alignment sessions to review pipelines and develop account penetration strategies
• Work with high-performing partners to develop annual joint business plans and review progress in quarterly business reviews
• Provide partner and market feedback to internal functions on tools and programs
• Assist in field marketing activities (e.g. staff a trade show booth, deliver sales presentations)

Skills

8+ years media/advertising experience

CXO-level partnerships

Strong industry network

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary Director, Strategic Partnership Sales, Media Solutions

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary Director, Strategic Partnership Sales, Media Solutions

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Job Description Summary We are looking for a professional, thought-leader and hustler to help Mastercard reach more customers through strategic partners focusing on our targeting, measurement, and location insights solutions in the NAM region. The ideal candidate is someone who understands the media and advertising industry very well and knows how to put together smart partnerships around activation, measurement, and analytics solutions. This position is a quota-carrying, revenue-producing role that is responsible for developing and managing channel and alliance partner relationships within the NAM region. The role is responsible for executing our strategy with regional nuances for the entire partner lifecycle; new partner recruitment, partner onboarding, partner revenue activation, and partner growth.

Background Mastercard Services encompasses Mastercard offerings beyond the transaction. It is our mission to drive smarter decisions with better outcomes. We help businesses grow by offering them insights, solutions, and advice to enhance how they find, engage, optimize, protect, and grow customer relationships and stay ahead of competition. Our offerings for advertisers, publishers, and media agencies include Locations, Spending Pulse, Test & Learn, and AdInsights.

Role/Responsibilities

• Build territory plans in collaboration with strategy and GTM teams within solution areas
• Develop POV on product GTM strategy, pricing, competitive battlecards
• Define the desired profile of potential partners with the help of management
• Research, identify, qualify and screen potential partners that align with the target partner profile
• Gain qualified partners’ commitment to becoming engaged and productive by formulating and conveying a compelling business proposition
• Prior to finalizing contract negotiations with each partner, develop a joint business plan (including sales targets) that is aligned with the Mastercard standards and strategy
• Maintain a solid pipeline of qualified prospective partners to meet established recruitment targets
• Meet assigned revenue targets through sell to/sell with channel partners
• Drive onboarding and activating new partners; focus on ensuring the partners’ team members are enabled, equipped and motivated to sell, market, deploy and support the Mastercard offering within established timeframes
• Engage Mastercard resources and stakeholders in support of partnership objectives and sales opportunities (e.g. direct sales, Product Liaisons, marketing, etc)
• Manage channel pipeline and forecast reporting and track progress through the sales cycle
• Drive monthly partner alignment sessions to review partners’ pipelines, conduct win/loss analysis, and develop account penetration strategies to identify and build new sales opportunities
• Work with high-performing and high-potential partners to develop an annual joint business plan that defines strategies and activities to meet revenue goals; review and assess plan progress in partner-facing quarterly business reviews, making changes as appropriate
• Provide partner and market feedback loop to internal functions (e.g. sales, product, marketing) on tools and programs
• Assist in field marketing activities (e.g. staff a trade show booth, deliver sales presentations)

Required Experience And Skills

• At least eight years of experience in the business data and/or media and advertising industry with direct exposure to data aggregators, analytics platforms, activation and measurement data and solutions from a sales, data acquisition/sourcing, or partnerships capacity
• Experience sourcing, qualifying, screening and forming business relationships with channel partners at the CXO level
• Experience managing major customer / partner relationships to make things happen, grow the pie, and maintain an excellent level of transparency, trust, and collaboration
• Strong personal network within the industry

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