Director Strategic Marketing & Program Management

Aramark Correctional Services; Philadelphia (Philadelphia County); On-site; USD 140,000 - 200,000; Full time

Job summary

Aramark, based in Philadelphia, seeks a Director of Strategic Marketing & Program Management to lead the strategy and execution of scalable solutions that drive growth, client retention, guest engagement, and profitability across retail operations, custom restaurants, and customer engagement.

This leadership role partners with cross-functional teams and external partners to deliver innovative programs from concept through launch, with 25% travel and a strong focus on data-driven decision making.

Qualifications

• Bachelor's degree or equivalent.
• 10+ years in marketing, brand management or program development with proven success.
• Experience in hospitality, culinary or restaurant industries.
• Skilled in creating adult education and training materials.
• Proven track record of delivering projects on time and on budget.
• Strong integrity, teamwork and collaboration skills.
• Excellent verbal, written and interpersonal communication.
• Ability to synthesize inputs into clear recommendations.
• Strong organizational and project management skills.
• Supervisory experience across cross-functional teams.
• Experience in matrixed, team-based environments.
• Willingness to travel 25%.

Responsibilities

• Strategic Leadership: Develop business cases with data-driven KPIs for high-impact initiatives.
• Program Development: Lead end-to-end programs with documentation and stakeholder updates.
• Field Enablement: Design and deliver training for field teams to scale solutions.
• Project Ownership: Manage timelines, budgets and resources for launches and improvements.
• Innovation & Optimization: Review strategies to enhance guest experience and profitability, exploring new tech and branding updates.
• Performance Measurement: Establish KPIs and analyze results with partners to refine strategies.

Skills

Strategic leadership

Cross-functional collaboration

Data-driven decision making

Training & development

Executive communication

Education

Bachelor's degree or equivalent

Job description

Summary

The Director Strategic Marketing & Program Management leads the strategy and execution of scalable solutions that drive accelerated growth, enhance client retention and guest engagement, and boost profitability. These solutions will include, but are not limited to retail operations, custom restaurants, and customer engagement. Based in Philadelphia at Aramark Headquarters, this role leads cross-functional efforts with internal and external partners to deliver impactful innovative solutions.

Key Responsibilities

• Strategic Leadership: Develop and present compelling business cases backed by data-driven insights and clearly defined KPIs to support high impact initiatives.
• Program Development: Lead end-to-end program development through a systematic process, managing critical workstreams, providing relevant documentation and presenting updates to key stakeholders.
• Field Enablement: Design and deliver training (and applicable materials) that empowers field teams to activate scalable solutions effectively.
• Project Ownership: Drive cross-functional collaboration and manage timelines, budgets and resources for the successful launch, evaluation and continuous improvement of initiatives.
• Innovation & Optimization: Lead the ongoing annual review of strategies and processes to enhance guest experience and profitability. This could include, but not limited to introducing new technologies, menu innovations, branding updates, equipment upgrades and operational improvements.
• Performance Measurement: Establish KPIs and success metrics, oversee budget execution, and partner with culinary, logistics, third party partners to develop and analyze results and refine strategies based on performance outcomes.

Qualifications

• Bachelor's degree or equivalent.
• 10+ years of professional experience in marketing, brand management or program development with a demonstrated record of success and effective performance.
• Experience in hospitality, culinary or restaurant industries.
• Skilled in creating adult education and training materials
• Successful track record of project completion on time, on budget
• Strong value system, integrity, and respect always, and work ethic
• Hands on team player/strong collaborator
• Excellent verbal, written and interpersonal communication skills.
• Ability to synthesize multiple inputs into a clear, concise, and useful recommendation.
• Strong organizational and project management skills
• Supervisory experience - ability to manage and develop cross functional teams as well as direct reports.
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Travel 25%

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.