Director, Strategic Marketing, Olysense, Global

Olympus America, Inc.; Boston (MA); Hybrid; USD 145,000 - 217,000; Full time

Benefits offered by this job

Generous Paid Vacation

Sick Time

Paid Parental Leave

Adoption Assistance

Paid Holidays

On-Site Child Daycare

Employee Assistance Program

Wellbeing Programs

401(k) with company match

Job summary

Olympus America, Inc. seeks a Director of Strategic Marketing for OLYSENSE, the company’s digital and AI platform for GI endoscopy. This global leader will drive marketing strategy, branding and launches across regions, partnering with the Solution Leads, Commercial Strategy, Release and Launch, Medical Affairs and IT.

The role is based in Boston/Westborough, MA or Center Valley, PA, with hybrid work. The candidate will lead market research, define growth, and manage pricing, packaging and

Qualifications

• Minimum of 10 years of marketing experience, including minimum of 8 years in medical device, life sciences or healthcare technology.
• Proven record building global or multi-country strategic marketing plans and leading platform or category launches.
• Experience with brand architecture, including naming or brand transitions.
• Working knowledge of MLR review and promotional compliance (FDA and EU).
• Experience leading people and cross-functional teams in a matrix organization.

Responsibilities

• Strategy and portfolio: Build and own the global OLYSENSE Strategic Marketing Plan, refreshed annually and tied to the long-range plan.
• Growth and adoption: Define the strategy to grow OLYSENSE across the installed base and new customers, across the base package and premium add-ons.
• Brand, naming and value proposition: Define and govern the OLYSENSE brand architecture and run a commercial naming process with trademark, regulatory and regional input.
• Product development and launch: Represent the customer voice early in product development and in business cases.
• Claims and evidence: Define the claims the field needs as input to the claims matrix, and ensure all materials pass medical, legal and regulatory review.
• Leadership: Act as the single point of accountability for global OLYSENSE marketing strategy, positioning and brand governance.

Skills

Marketing leadership

Global marketing strategy

Market research

Cross-functional leadership

Brand positioning

Job description

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Director, Strategic Marketing, Olysense, Global

Workplace Flexibility:Hybrid

For more than 100 years,Olympus has focused on making people’s lives healthier, safer and more fulfilling.

Every day, we live by our philosophy,True to Life, by advancing medical technologies and elevating the standardofpatient care so people everywhere can fulfill their desires, dreams, and lives.

Our five Core Values empower us to achieve Our Purpose:

Patient Focus, Integrity, Innovation, Impact and Empathy.

The Director of Strategic Marketing is the global marketing leader for OLYSENSE, Olympus’s digital and AI platform for GI endoscopy: clinical AI, workflow and documentation, and connectivity into hospital IT systems. OLYSENSE is moving from individual products to an integrated platform sold as a base package with premium add-ons, and toward recurring software revenue. The Director owns the global marketing strategy behind this shift and makes the OLYSENSE story clear, consistent and credible in every market.

The role sits in the global OLYSENSE Commercialization team and partners with the Solution Leads, Commercial Strategy, Release and Launch, R&D, Medical Affairs, Regulatory and regional marketing and sales teams. It is based in Boston/Westborough, MA or Center Valley, PA.

Job Duties

Strategy and portfolio

• Build and own the global OLYSENSE Strategic Marketing Plan, refreshed annually and tied to the long-range plan.
• Lead market research and prioritize growth opportunities by segment and geography.
• Bring the market view to portfolio and roadmap decisions.

Growth and adoption

• Define the strategy to grow OLYSENSE across the installed base and new customers, across the base package and premium add-ons.
• Partner with Commercial Strategy, which leads pricing and packaging, on value-based monetization and recurring revenue.
• Set marketing measures tied to adoption, add-on attachment and revenue.

Brand, naming and value proposition

• Define and govern the OLYSENSE brand architecture and run a commercial naming process with trademark, regulatory and regional input.
• Own global positioning, value propositions and messaging for clinical, administrative and IT audiences.

Product development and launch

• Represent the customer voice early in product development and in business cases.
• Ensure every launch has a marketing plan scaled to its importance and ready at each launch gate, working with Release and Launch.
• Turn early-site evidence into proof points and evaluate launch performance.

Claims and evidence

• Define the claims the field needs as input to the claims matrix, and ensure all materials pass medical, legal and regulatory (MLR) review.
• Shape evidence, KOL, Centers of Excellence and professional education strategy with Medical Affairs.

Leadership

• Act as the single point of accountability for global OLYSENSE marketing strategy, positioning and brand governance.
• Partner with regional marketing leaders to turn global strategy into regional plans.
• Own the marketing budget, and lead and develop the strategic marketing team.

Perform other duties as assigned.

Job Qualifications

Required:

• Minimum of 10 years of marketing experience, including minimum of 8 years in medical device, life sciences or healthcare technology.
• Proven record building global or multi-country strategic marketing plans and leading platform or category launches.
• Experience with brand architecture, including naming or brand transitions.
• Working knowledge of MLR review and promotional compliance (FDA and EU).
• Experience leading people and cross-functional teams in a matrix organization.

Preferred:

• Experience with digital health, software, SaaS or AI marketing.
• GI, endoscopy or hospital IT/EHR experience.
• US and European experience.

We offer a holistic employee experience supporting personal and professional well-being through meaningful work, equitable offerings, and a connected culture.

Equitable Offerings you can count on:

Competitive salaries, annual bonus and 401(k)* with company match

24/7 Employee Assistance Program

Free live and on-demand Wellbeing Programs

Generous Paid Vacation and Sick Time

Paid Parental Leave and Adoption Assistance*

12 Paid Holidays

On-Site Child Daycare, Café, Fitness Center**

Connected Culture you can embrace:

Work-life integrated culture that supports an employee centric mindset

Offers onsite, hybrid and field work environments

Paid volunteering and charitable donation/match programs

Employee Resource Groups

Dedicated Training Resources and Learning & Development Programs

The anticipated base pay range for this full-time position in this location is$144,541.00-$216,812.00/ year, plus potential for annual bonus(subject toplan eligibility andother requirements).

Olympus considers a variety of factors when determining actual compensation for this position, including level of experience, working location, and relevant education and certifications.

At Olympus, we are committed to Our Purpose of making people’s lives healthier, safer and more fulfilling. As a global medical technology company, we partner with healthcare professionals to provide best-in‑class solutions and services for early detection, diagnosis and minimally invasive treatment, aiming to improve patient outcomes by elevating the standard of care in targeted disease states.

For more than 100 years, Olympus has pursued a goal of contributing to society by producing products designed with the purpose of delivering optimal outcomes for its customers around the world.

Headquartered in Tokyo, Japan, Olympus employs more than 31,000 employees worldwide in nearly 40 countries and regions. Olympus Corporation of the Americas, a wholly owned subsidiary of Olympus Corporation, is headquartered in Center Valley, Pennsylvania, USA, and employs more than 5,200 employees throughout locations in North and South America. For more information, visit www.olympusamerica.com .

You Belong at Olympus

We are deeply committed to fostering a respectful, fair, and welcoming workplace for all individuals, perspectives, and lifestyles. We believe in fostering a non-discriminatory, inclusive work environment where everyone feels a sense of belonging, in full compliance with legal standards. Empathy and unity are core to our company culture, empowering employees to contribute fully and flourish. We warmly encourage all who wish to bring their talents to Olympus to apply.

Applicants Requesting Accommodations:

Olympus is committed to the full inclusion of all qualified individuals. As part of this commitment, Olympus will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact [e-mail]. If your disability impairs your ability to email, you may call our HR Compliance Manager at 1-888-Olympus (1-888-659-6787).

Let’s realize your potential, together.

It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.