Director, Strategic Communications & Brand PR

Rochester Regional Health; États-Unis; Sur place; USD 110 000 - 145 000; Plein temps

Résumé du poste

Rochester Regional Health in Rochester, NY seeks a Director of Communications and Public Relations to set objectives and oversee corporate communications, media relations, issues management, brand journalism, social media, and marketing initiatives for aligned markets. The Director leads a team of PR professionals and drives multi‑channel content strategy to strengthen brand position.

The role reports to the SVP & Chief Communications Officer, shaping external and internal messaging, guiding

Qualifications

• Master’s degree in business, communications, marketing, or related field or 7 years of experience in communications, journalism, and/or public relations.
• Strong written and verbal communication abilities, with proven leadership and project management skills.
• Experience in brand journalism, media relations and crisis communications is preferred.

Responsabilités

• Drives and oversees communication efforts to internal and external audiences and the media for aligned business areas.
• Produces high-quality content that engages team members and customers and enhances brand recognition.
• Develops and manages internal and external communication strategies and ensures resources and tactics are in place.
• Directs content development for internal and external audiences and supervises agencies to ensure timely execution.
• Oversees budgets and produces annual comprehensive public relations and social media plans.
• Serves as media spokesperson and advisor to senior leadership, guiding crisis communications plans.

Connaissances

Verbal communication

Written communication

Project management

Interpersonal skills

Organizational skills

Presentation skills

Supervisory experience

Marketing knowledge

Analytical skills

Budget management

Crisis communication

Formation

Master’s degree or 7 years experience

Outils

Microsoft PowerPoint

Microsoft Excel

MS Office Suite

Description du poste

Rochester Regional Health in Rochester, NY seeks a Director of Communications and Public Relations to set objectives and oversee corporate communications, media relations, issues management, brand journalism, social media, and marketing initiatives for aligned markets. The Director leads a team of PR professionals and drives multi‑channel content strategy to strengthen brand position.

The role reports to the SVP & Chief Communications Officer, shaping external and internal messaging, guiding