Director, Sports Partnerships & Fan Activation

ProductionHUB; Secaucus (NJ); On-site; USD 150,000 - 210,000; Full time

Job summary

PRG is a leading technology provider in the live events industry, delivering production and rental services for sports, music, theatre, and corporate events. The Director, Sports Partnerships will drive national and international sales opportunities, focusing on team activations, fan experiences, and sports tours.

The role emphasizes building long-term client relationships, coordinating with design and operations, and leading RFP processes to secure high-value partnerships in the sports sector.

Qualifications

• Experience in business development or sales in sports partnerships is preferred.
• Strong relationship-building and negotiation skills.

Responsibilities

• Identify, pursue, and secure new national and international sales opportunities with a focus on the sports vertical.
• Build and maintain long-term client relationships to drive repeat business.
• Collaborate with Technical Design, Estimation, and Operations to align creative concepts with feasible scenic solutions.
• Coordinate internal resources during early-stage project development.
• Lead the RFP and presentation process from concept to award, including strategy, pricing, and value positioning.
• Define project scope with clients, including scenic elements, budget, schedule, and resource requirements.
• Identify and expand revenue opportunities within accounts, increasing scenic scope and project value.
• Maintain Salesforce records (Accounts, Opportunities, Contacts, Projects) per PRG standards.
• Represent the company at industry conferences and client events to build brand presence and generate leads.

Job description

PRG is a leading technology provider in the live events industry, delivering production and rental services for sports, music, theatre, and corporate events. The Director, Sports Partnerships will drive national and international sales opportunities, focusing on team activations, fan experiences, and sports tours.

The role emphasizes building long-term client relationships, coordinating with design and operations, and leading RFP processes to secure high-value partnerships in the sports sector.