Director, Social Media & Influencer Growth

Mia Aesthetics; Huntersville (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

Mia Aesthetics is seeking a Director of Social Media & Influencer Marketing to lead the organic social and influencer strategy for the national brand, clinics, and surgeons. This role demands strategic creativity, performance focus, and strong leadership across multi-location teams.

Responsibilities include developing platform-specific strategies, building scalable processes, and driving authentic influencer partnerships that support patient acquisition and brand awareness.

Qualifications

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
• 3+ years of people-management experience.
• Proven experience developing and executing social strategies for consumer-facing brands.
• Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
• Experience managing multi-account or multi-location social environments preferred.
• Strong creative judgment combined with analytical and performance-driven decision-making.

Responsibilities

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Develop distinct strategies for national, location, and surgeon accounts.
• Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
• Maintain a recognizable, culturally relevant, and differentiated brand voice.
• Use performance data and trends to identify content, formats, and creators to scale.
• Lead and develop Mia’s social media and influencer marketing organization.
• Establish clear roles, workflows, accountability, and performance expectations.
• Manage social leaders and ensure location-based teams are effectively supported.
• Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
• Create a culture of creativity, experimentation, accountability, and continuous improvement.
• Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
• Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
• Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
• Track influencer performance, including engagement, leads, consultation, deposits, procedures, and ROI.
• Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
• Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
• Translate social performance into clear recommendations and action plans.
• Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
• Identify high-performing organic content that can be scaled through paid media and other channels.

Skills

Strategic social media

Leadership & team management

Influencer marketing

Data-driven decision making

Multi-account / multi-location mgmt

Tools

Sprout Social

SocialPilot

Hootsuite

Job description

Mia Aesthetics is seeking a Director of Social Media & Influencer Marketing to lead the organic social and influencer strategy for the national brand, clinics, and surgeons. This role demands strategic creativity, performance focus, and strong leadership across multi-location teams.

Responsibilities include developing platform-specific strategies, building scalable processes, and driving authentic influencer partnerships that support patient acquisition and brand awareness.