Director, SEO/AEO & Content Marketing

EcoShield Pest Solutions; Salt Lake City (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with employer matching

Open PTO policy

In-office work model

Job summary

EcoShield Pest Solutions is seeking a senior SEO/organic growth leader to own nationwide and local SEO, AEO, content marketing, and organic social initiatives. You will build the program from the ground up and partner with the CMO to forecast lead volume, revenue, and CAC impact.

You will manage Google Business Profiles across service areas, drive technical optimization, content production, and an AI-assisted approach to visibility in ChatGPT and other AI answers.

Qualifications

• 8+ years of National and Local SEO with proven organic channel growth on high-traffic sites.
• Experience building AEO and LLM visibility programs and understanding AI impact on search behavior.
• Multi-location Google Business Profile management, local citations, and review programs.
• Deep technical SEO knowledge: crawling/indexing, Core Web Vitals, structured data, migrations, site architecture.
• Content operations leadership: editorial calendars, production pipelines, quality control at scale.
• Experience with channel P&L or budget ownership and leading teams.

Responsibilities

• Own organic growth strategy across national/local SEO, AEO, content marketing, and organic social.
• Drive growth metrics: lead volume, sales, revenue, and CAC contribution; report on results beyond rankings.
• Develop and optimize EcoShield's presence across www.ecoshieldpest.com and local service areas.
• Build and manage the AEO program to increase AI-driven visibility (ChatGPT, Claude, Google AI Overviews, Gemini).
• Lead hiring and development of SEO/AEO and content teams; manage agency partnerships when valuable.

Skills

National and Local SEO

AEO/LLM visibility

Content marketing

Organic social

Technical SEO depth

Team leadership

Channel P&L / budgeting

Tools

Ahrefs

BrightEdge

Screaming Frog

Profound

Job description

Search is changing faster right now than it has in twenty years, and you will get to build for what comes next rather than defend what used to work. You will own the entire organic growth engine: national SEO, local SEO at scale, answer engine optimization (AEO), content marketing, and organic social. Pest control is won locally, market by market, and increasingly inside AI answers, so this role spans classic technical and content SEO, Google Business Profile programs across every service area, and a from scratch AEO program that earns EcoShield visibility in ChatGPT, Claude, Google AI Overviews, and Gemini. You will be hands-on in the work while we grow the program and hire the team. You will own the organic channel's contribution to marketing attributed revenue which is driven by qualified lead volume, sales, and blended CAC like a P&L.

What You Will Own

• The organic growth strategy and its results: national SEO, local SEO, AEO, content marketing, and organic social, reporting on lead volume, sales, revenue, and CAC contribution, not just rankings.
• Growth of organic performance on www.ecoshieldpest.com: technical SEO, site architecture, on page optimization, internal linking, and link acquisition.
• The AEO program, built from the ground up: earning citations and visibility for EcoShield in ChatGPT, Claude, Google AI Overviews, and Gemini for pest control queries, with share of voice tracked and reported.
• Local at scale: Google Business Profiles claimed, cleaned, and optimized for every service area, plus citations, review generation velocity, and local landing pages per market and per pest.
• The content engine: editorial standards, service pages, guides, and video, using AI assisted production with human editorial quality control.
• Organic social built with a video first focus, including niche influencer partnerships that resonate with our audience.
• Team and partner leadership: as we grow the program, you will hire and develop SEO/AEO and content specialists and manage an agency partner if/where it genuinely adds value.
• Forecasting and reporting: organic lead and sales volume forecasts.

What You Will Bring

Required

• 8+ years in both National and Local SEO with a demonstrated track record of creating and managing a successful organic channel on a high trafficked website.
• Real results and deep and credible fluency, building AEO and LLM visibility programs, with a point of view on how AI answers change search behavior.
• Local SEO at scale: multi location Google Business Profile management, citations, and review programs.
• Technical depth: crawling and indexation, Core Web Vitals, structured data, migrations, and site architecture.
• Content operations leadership: you have run editorial calendars, production pipelines, and quality standards at volume.
• Channel P&L or budget ownership, and proven experience building and managing teams.

Preferred

• Experience in a marketing organization that drives leads for an inside sales team.
• Home services and/or local services category experience.
• Hands-on fluency with tools such as Ahrefs, BrightEdge, Screaming Frog, and AEO visibility platforms such as Profound.
• Experience pairing SEO with CRO to convert organic traffic into leads.

Who Thrives Here

• Straight talk about what this is. We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well. The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets. That is exactly what makes it fun.
• You build, you do not maintain.
• Real budget, real backing. Direct line to a fully committed CMO and executive team.
• Outcomes over activity. You will be measured on what you actually produce, and when it works, everyone will know exactly who built it.
• It will ask a lot of you. This is not a coasting seat. The people who lean all the way in will look back on this as the most career defining work they have done.
• If you want to run a known playbook, this is not the seat. If you want to figure out what winning looks like in AI powered search before everyone else does, this is the place for you!

Why Work for EcoShield Pest Solutions?

• The Shield Co. Management / EcoShield Pest Solutions is one of the fastest-growing pest control companies in the country! Our mission is to create the world's happiest family, and our purpose is to spread happiness. We do this by delivering exceptional experiences to our customers, employees, partners, and communities- treating everyone like family.
• EcoShield Pest Solutions is proud to offer competitive pay and full benefits!
• Competitive compensation package, with base salary commensurate with experience.
• Director level roles are eligible to participate in our annual performance bonus program.
• Health, dental, and vision insurance and a 401(k) plan with employer matching.
• Open PTO policy.
• In-office work model with the expectation of being in office 5 days a week.

Physical Demands and Working Requirements

• The physical demands and working conditions outlined here are typical requirements for an employee to effectively carry out the essential duties of this job. Reasonable accommodations may be provided to assist individuals with disabilities in performing these essential functions.
• Requires prolonged periods of sitting at a desk or workstation
• Frequent use of hands and fingers for typing and using a computer mouse
• Occasionally lift and carry office materials or supplies up to 25 pounds
• Requires clear vision for reading documents, computer screens, and other office materials
• Work is inside a climate-controlled office with quiet to moderate noise level
• The above statements are meant to outline the general nature and scope of work performed by employees in this role. They should not be interpreted as an exhaustive list of all responsibilities, duties, and skills required for this position.