Director, SEO/AEO & Content Marketing

EcoShield; Salt Lake City (UT); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive pay

Annual bonus

Health, dental, vision

401(k) with employer match

Open PTO

In-office 5 days/week

Job summary

EcoShield seeks a Director of SEO/AEO & Content Marketing to lead a ground-up organic growth engine for national and local markets. You will own the strategy, build out AEO visibility, drive content operations, and manage local profiles and citations while guiding a growing team.

You will report on organic leads, sales, revenue, and CAC, and collaborate with marketing to align SEO with CRO initiatives. This is an in-office role with a fast-paced, results-driven culture.

Qualifications

• 8+ years in national and local SEO with a proven organic channel.
• Strong fluency in AEO and LLM visibility and AI aware search behavior.
• Extensive local SEO at scale with GMB management, citations, and reviews.
• Deep technical SEO including crawling, Core Web Vitals, structured data.
• Leadership of editorial calendars, production pipelines, and quality control.
• Experience owning channel P&L or budgets and building teams.

Responsibilities

• Own organic growth strategy for national and local markets.
• Grow organic performance through technical SEO, architecture, and content.
• Build and manage AEO visibility and AI-assisted content programs.
• Lead local SEO optimization across service areas and markets.
• Forecast organic leads and revenue; report on CAC contribution.

Skills

National SEO

Local SEO

AEO/LLM SEO

Technical SEO

Content ops

Leadership

Budget ownership

SEO tools

CRO for leads

Tools

Ahrefs

BrightEdge

Screaming Frog

Profound

Job description

1142 West 2320 South Ste A-1 Salt Lake City, Utah 84119

Director, SEO/AEO & Content Marketing

What You Will Own

• The organic growth strategy and its results: national SEO, local SEO, AEO, content marketing, and organic social, reporting on lead volume, sales, revenue, and CAC contribution, not just rankings.
• Growth of organic performance on www.ecoshieldpest.com: technical SEO, site architecture, on page optimization, internal linking, and link acquisition.
• The AEO program, built from the ground up: earning citations and visibility for EcoShield in ChatGPT, Claude, Google AI Overviews, and Gemini for pest control queries, with share of voice tracked and reported.
• Local at scale: Google Business Profiles claimed, cleaned, and optimized for every service area, plus citations, review generation velocity, and local landing pages per market and per pest.
• The content engine: editorial standards, service pages, guides, and video, using AI assisted production with human editorial quality control.
• Organic social built with a video first focus, including niche influencer partnerships that resonate with our audience.
• Team and partner leadership: as we grow the program, you will hire and develop SEO/AEO and content specialists and manage an agency partner if/where it genuinely adds value.
• Forecasting and reporting: organic lead and sales volume forecasts.

What You Will Bring

Required

• 8+ years in both National and Local SEO with a demonstrated track record of creating and managing a successful organic channel on a high trafficked website.
• Real results and deep and credible fluency, building AEO and LLM visibility programs, with a point of view on how AI answers change search behavior.
• Local SEO at scale: multi location Google Business Profile management, citations, and review programs.
• Technical depth: crawling and indexation, Core Web Vitals, structured data, migrations, and site architecture.
• Content operations leadership: you have run editorial calendars, production pipelines, and quality standards at volume.
• Channel P&L or budget ownership, and proven experience building and managing teams.

Preferred

• Experience in a marketing organization that drives leads for an inside sales team.
• Home services and/or local services category experience.
• Hands-on fluency with tools such as Ahrefs, BrightEdge, Screaming Frog, and AEO visibility platforms such as Profound.
• Experience pairing SEO with CRO to convert organic traffic into leads.

Who Thrives Here

Straight talk about what this is. We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well. The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets. That is exactly what makes it fun.

• You build, you do not maintain. Your fingerprints will be on something that did not exist before you showed up.
• Real budget, real backing. Direct line to a fully committed CMO and executive team.
• Outcomes over activity. You will be measured on what you actually produce, and when it works, everyone will know exactly who built it.
• It will ask a lot of you. This is not a coasting seat. The people who lean all the way in will look back on this as the most career defining work they have done.

If you want to run a known playbook, this is not the seat. If you want to figure out what winning looks like in AI powered search before everyone else does, this is the place for you!

Why Work for EcoShield Pest Solutions?

The Shield Co. Management /EcoShieldPest Solutions is one of the fastest-growing pest control companies in the country! Our mission is to create the world’s happiest family, and our purpose is to spread happiness. We do this by delivering exceptional experiences to our customers, employees, partners, and communities—treating everyone like family.

EcoShield Pest Solutions is proud to offer competitive pay and full benefits!

• Competitive compensation package, with base salary commensurate with experience.
• Director level roles are eligible to participate in our annual performance bonus program.
• Health, dental, and vision insurance and a 401(k) plan with employer matching.
• Open PTO policy.
• In-office work model with the expectation of being in office 5 days a week.

Physical Demands and Working Requirements

The physical demands and working conditions outlined here are typical requirements for an employee to effectively carry out the essential duties of this job.Reasonableaccommodationsmay be provided toassistindividuals with disabilities in performing these essential functions.

• Requires prolonged periods of sitting at a desk or workstation
• Frequent use of hands and fingers for typing and using a computer mouse
• Occasionally lift and carry office materials or supplies up to 25 pounds
• Requiresclear visionfor reading documents, computer screens, and other office materials
• Work is inside a climate-controlled office with quiet to moderate noise level

The above statements are meant to outline the general nature and scope of work performed by employees in this role. They should not be interpreted as an exhaustive list of all responsibilities, duties, and skillsrequiredfor this position.

EcoShield is an equal opportunity employer, committed to diversity and inclusion. We make employment decisions based on merit and business needs, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Americans with Disabilities Act (ADA): The Shield Co. Management, LLC is committed to providing reasonable accommodations to qualified individuals with disabilities during both the hiring process and throughout employment, in accordance with applicable laws.