Director, Search Monetization & AI Advertising

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 150,000 - 327,000; Full time

Benefits offered by this job

Flexible hybrid work options

Healthcare

401k

Backup childcare

Education stipends

Job summary

Yahoo is seeking a Director of Product Management, Search Monetization, to own monetization strategy across Yahoo Search, including AI-powered experiences like Scout. This senior IC role demands deep expertise in sponsored search and a focus on improving ad performance while preserving user experience.

You will partner with Engineering, Data Science, Analytics, and Design to invent and optimize ad formats, ranking, placement, and marketplace dynamics, guiding cross-functional investments and

Qualifications

• 9+ years in Product Management or equivalent, with monetization/advertising at scale.
• 5+ years direct experience in search advertising or monetization products.
• Strong track record of data-driven decision making and optimization of ad relevance, ranking, and yield.
• Experience with programmatic advertising marketplaces or external ad platforms.
• Analytical and quantitative skills for large-scale metrics and experiments, incl. non-traditional A/B setups.
• Technical fluency to work with engineers and data scientists on ML models and ranking systems.
• Excellent product judgment balancing monetization with user experience.
• Autonomous, hands-on leader able to drive strategy and execution across teams.

Responsibilities

• Own the monetization strategy and execution across Yahoo Search, including AI-powered experiences.
• Improve revenue and RPM while upholding user experience guardrails and ad quality.
• Optimize ad relevance, ranking, placement, density, and query coverage.
• Define monetization models for Scout and AI features; prototype and scale new formats.
• Collaborate with Engineering, Data Science, Analytics, and Design to ship improvements.
• Diagnose opportunities via statistics, marketplace data, and user behavior analyses.
• Design experiments in complex advertising ecosystems with constrained traffic and dynamics.
• Set success metrics balancing revenue, RPM, advertiser value, and user experience.
• Engage external partners and internal teams to translate insights into roadmaps.

Skills

Product management

Search advertising

Data analysis

Experimentation

Machine learning awareness

Ranking/decisioning systems

Strategy and execution

Cross-functional collaboration

Autonomous leadership

Job description

Yahoo is seeking a Director of Product Management, Search Monetization, to own monetization strategy across Yahoo Search, including AI-powered experiences like Scout. This senior IC role demands deep expertise in sponsored search and a focus on improving ad performance while preserving user experience.

You will partner with Engineering, Data Science, Analytics, and Design to invent and optimize ad formats, ranking, placement, and marketplace dynamics, guiding cross-functional investments and