Director, AI-Powered Search Monetization

Yahoo Holdings Inc.; Baltimore (MD); Hybrid; USD 150,000 - 327,000; Full time

Job summary

Yahoo is hiring a Director of Product Management, Search Monetization in Baltimore to own monetization strategy across Yahoo Search, including AI-powered experiences like Scout. This senior IC will optimize ad relevance, placement, and revenue while safeguarding user experience and shaping future ad products.

The role blends strategic thinking with hands-on execution, collaborating with Engineering, Data Science, Analytics, and partners to drive monetization at scale.

Qualifications

• 9+ years in Product Management or equivalent, with experience in advertising at scale.
• 5+ years direct experience in search advertising with understanding of intent, relevance, user experience.
• Proven success improving monetization through optimization, experimentation, and data-driven decisions.
• Experience with programmatic advertising marketplaces or multi-party ecosystems.
• Strong analytical and quantitative skills with large-scale metrics and experiments.
• Technical fluency to work with ML models, ranking and decisioning systems.
• Ability to balance monetization and user experience while translating opportunities into roadmaps.
• Autonomous, hands-on senior IC capable of strategy and execution.

Responsibilities

• Own the product vision, strategy, roadmap, and execution for monetization across Yahoo Search.
• Drive improvements in Search revenue and RPM while protecting user experience.
• Optimize sponsored search across relevance, ranking, placement, density, and coverage.
• Define scalable monetization for AI-powered Search experiences like Scout.
• Modernize ad optimization with ranking systems, ML models, and experimentation capabilities.
• Analyze monetization performance using marketplace data and user behavior.
• Design experiments in complex advertising environments with limited traffic.
• Establish measurement frameworks balancing revenue, RPM, advertiser value, and UX.
• Partner with external advertisers/partners and internal teams to launch new experiences.
• Develop advertiser insights and translate into monetization opportunities for leadership.

Skills

9+ years PM experience

5+ years search advertising

Data-driven decisions

Analytical skills

ML/ranking system fluency

Autonomous senior IC

Product judgment

Job description

Yahoo is hiring a Director of Product Management, Search Monetization in Baltimore to own monetization strategy across Yahoo Search, including AI-powered experiences like Scout. This senior IC will optimize ad relevance, placement, and revenue while safeguarding user experience and shaping future ad products.

The role blends strategic thinking with hands-on execution, collaborating with Engineering, Data Science, Analytics, and partners to drive monetization at scale.