Director, Sales Enablement

Planet Group; Reston (VA); Remote; USD 76,000 - 83,000; Full time

Job summary

Planet Group is seeking a Director of Sales Enablement Content to drive content strategy and platform governance for the Sales Hub. This remote EST role focuses on centralizing content development, intake, and governance to empower account managers with accurate, accessible enablement resources.

The role combines platform administration with content strategy, requiring strong editorial skills and experience with enablement tools such as Highspot or Seismic, plus a track record in content

Qualifications

• 5+ years of experience in sales enablement operations, content operations, or corporate communications.
• Experience administering enablement or content platforms; Highspot is strongly preferred.
• Strong governance skills: taxonomy, tagging, and version control.
• Data-informed mindset to drive adoption and content quality.
• Willingness to travel up to 10% and authorization to work in the United States.

Responsibilities

• Central intake and prioritization for all sales enablement content requests.
• Design and manage intake, vetting, and approval processes for field demand and capacity.
• Translate field and leadership needs into briefs, timelines, and deliverables.
• Develop high-quality enablement assets: sales plays, playbooks, quick-reference guides, and training modules.
• Partner with subject matter experts to ensure content accuracy and alignment.
• Write, edit, and publish Sales Hub news posts and homepage updates.
• Maintain editorial calendar for News and Training categories.
• Coordinate stakeholder reviews and approvals for communications.
• Maintain platform architecture, taxonomy, metadata, and publishing workflows.
• Manage Highspot access, permissions, and user support.
• Ensure content hygiene, naming conventions, archiving, and version control.
• Oversee content intake and publishing, tagging, and timely refresh cycles.

Skills

Sales enablement

Content operations

Editorial writing

Stakeholder management

Analytics

Education

Bachelor's degree

Tools

Highspot

Salesforce

Tableau

Job description

Director, Sales Enablement Content

Location: Remote EST
Contract length:3 months
Pay:$55-60per hour W2

About the Team

The State and District Partnerships division is a dynamic and high-energy group dedicated to expanding opportunities for students by collaborating with educators in high schools, school districts, and state departments of education. The team is committed to promoting educational programs and services and increasing the number of students who have access to these opportunities while ensuring partners have the support they need to implement them effectively.

Within the Strategic District Partnerships division, the Sales Enablement & Data Insights team is responsible for the operational integrity and strategic value of critical systems, including Salesforce, Highspot, and Tableau, as well as sales process design, goal management, analysis, data insights reporting, and sales impact training.

About the Opportunity

The Director, Sales Enablement is a highly visible and high-impact role responsible for both:

1. Day-to-day administration, governance, and optimization of the Sales Hub enablement platform.
2. Centralized strategy, development, and delivery of sales enablement content that improves account manager readiness, confidence, and execution.

This role serves as the primary point of accountability for how sales enablement content is created, governed, surfaced, and measured for impact across the organization. By combining platform ownership with content strategy and execution, this position ensures that enablement resources are easy to find, accurate, current, and actively used by the field.

The role partners closely with Sales, Account Management, Program teams, Communications, Sales Operations, and Technology to translate field needs into high-quality enablement assets and continuously improve how account managers are supported.

Strong candidates for this role will have experience drafting and editing content intended for both internal and external audiences. Ideally, candidates will have a corporate communications or editorial background, along with experience executing communications through sales enablement software such as Highspot or Seismic.

In This Role, You Will Be Responsible For:

Content Strategy, Intake & Development (30%)

• Serve as the central intake and prioritization point for all sales enablement content requests.
• Design and manage a structured intake, vetting, and approval process to balance field demand and capacity.
• Translate field and leadership needs into clear creative briefs, timelines, and deliverables.
• Develop high-quality enablement assets, including:
  • Sales plays and playbooks
  • Digital room templates
  • Quick-reference guides and job aids
  • Highspot training modules, short videos, and scenario-based learning
• Partner with program subject matter experts and account executives to ensure content accuracy, consistency, and strategic alignment.

Homepage, News & Communications Operations (30%)

• Write, edit, schedule, and publish Sales Hub news posts and homepage updates.
• Maintain an editorial calendar for news categories such as Sales Success Stories and Training of the Week.
• Coordinate reviews and approvals with stakeholders.
• Ensure consistent voice, clarity, and accuracy across all Sales Hub communications while following established branding guidelines.

Highspot Platform Administration & Governance (30%)

• Maintain platform architecture, taxonomy, metadata, and publishing workflows.
• Manage access, permissions, groups, and user support for Highspot.
• Maintain content and file hygiene, including naming conventions, duplicate management, archiving, and version control.
• Evolve governance standards for Sales Hub structure, access, and publishing.

Content Library Operations (10%)

• Operate intake and publishing processes and ensure assets are reviewed, tagged, and published on time.
• Manage content refresh cycles and archiving to reduce the risk of outdated messaging being used by the field.

About You

You have:

• Excellent writing and editing skills for field-facing communications.
• 5+ years of experience in sales enablement operations, content operations, or corporate communications.
• Experience administering enablement or content platforms; Highspot is strongly preferred.
• Strong information architecture and governance skills, including taxonomy, tagging, and version control.
• A data-informed mindset and the ability to use analytics to drive adoption and content quality.
• Strong stakeholder management and customer-service skills.
• A track record of improving content discoverability and reducing the risk associated with outdated content.
• Experience partnering with Technology teams and translating business needs into technical requirements.
• Familiarity with Salesforce.
• A B.A. or B.S. degree.
• Willingness and ability to travel up to 10%.
• Authorization to work in the United States.

Additional Expectations

• Passion for expanding educational and career opportunities and supporting mission-driven work.
• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and learn new digital tools independently.
• Clear and concise written and verbal communication skills.
• A learner's mindset and commitment to growth, including welcoming diverse perspectives, giving and receiving timely and respectful feedback, and continuously improving through learning and user input.
• A drive for impact and excellence, including solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
• A collaborative and empathetic approach to working across teams, fostering trust, and contributing to a culture of shared success.