Director, RL Category & Go-to-Market

Meta; Burlingame (CA); On-site; USD 296,000 - 350,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks a Senior Director to helm category management, go-to-market, and business planning for wearables and hardware. Lead a large multidisciplinary team across first-party, retail, telco, and D2C channels to translate product strategy into channel-ready launches and sustained sell-through.

You will own international channel expansion, partner readiness, and data-driven decision-making, balancing product and commercial priorities at scale.

Qualifications

• 15+ years in category management, go-to-market, retail or channel sales for consumer hardware/electronics.
• Experience leading category and channel strategy across first-party, third-party retail, carrier, and D2C channels.
• Experience leading sales operations, business planning, or revenue operations, including planning, forecasting, performance reporting, partner planning, and budget management.
• Experience owning a commercial performance target (volume, sell-through, profitability) for a consumer product portfolio.
• Experience building and scaling large, multidisciplinary teams and developing senior leaders.
• Experience operating at the intersection of product and commercial strategy, including influencing product, assortment, and pricing decisions.
• Experience managing complex external partnerships across retail, carrier, or manufacturing and licensing.
• Experience building operating models and processes that scale across large product catalogs and frequent launch cycles.
• Experience communicating with and influencing executive leadership.

Responsibilities

• Own the end-to-end category and go-to-market strategy for wearables and hardware, from product launch through in-channel execution and sell-through across channels.
• Build and lead a large, multidisciplinary organization spanning these functions and develop senior leaders.
• Set multi-year channel and assortment strategy, prioritizing products for each channel and guiding launch plans.
• Lead the introduction of new products into channel with channel-ready launch plans, assortment, pricing execution, and partner readiness.
• Own the channel side of international expansion, including market-entry channel readiness and partner activation.
• Lead business planning and operations across channels: annual/quarterly planning, gap-to-goal management, budgeting, and reviews.
• Provide sales performance reporting and BI to turn data into leadership decisions.
• Oversee partner planning and management by tier, including joint business plans and partner health across retail and D2C.
• Serve as the senior commercial voice to product and marketing leadership to reflect channel realities.

Skills

Category management

Go-to-market

Retail channel sales

Commercial strategy

Leadership

Forecasting

Partnership management

Cross-functional leadership

Tools

CRM systems

AI data tools

Analytics platforms

Job description

Meta is seeking a Senior Director to lead category management, go-to-market, and business planning and operations for our wearables and hardware portfolio. This role sits at the intersection of category and channel strategy, product launch, and commercial operations, and owns how our devices reach customers and sell through – across first-party, retail, telco, and direct-to-consumer channels. You will partner with product, product marketing, supply chain, finance, and sales to bring a fast-growing portfolio of consumer devices to market and scale it profitably around the world. You are a builder and an operator who can set multi-year strategy, bring clarity to ambiguity, and lead senior leaders to execute at pace. You understand that great products only win when the commercial model behind them is equally deliberate, and you know how to represent the reality of the channel in the rooms where product and market decisions get made.Director, RL Category & Go-to-Market Responsibilities:Own the end-to-end category and go-to-market strategy for the wearables and hardware portfolio, from product launch through in-channel execution and sell-through, across first-party, retail, telco, and direct-to-consumer channels.Build and lead a large, multidisciplinary organization spanning these functions, developing senior leaders and building bench.Set multi-year channel and assortment strategy, including which products sell through which channels, partner and door prioritization, and the plans of record that guide launch and in-market execution.Lead the introduction of new products into channel, translating product strategy into channel-ready launch plans, assortment, pricing execution, and partner readiness.Own the channel side of international expansion, including in-country channel strategy, market-entry channel readiness, and partner activation, executing against the market priorities set by the commercial and product teams.Lead business planning and operations across channels, including the annual and quarterly sales planning process, gap-to-goal management, forecasting inputs, budget allocation and reallocation, and the operating cadence of reviews and deliverables that keeps the business aligned.Direct sales performance reporting, analytics, and business intelligence, turning channel and partner data into decisions and recommendations for sales leadership.Own partner planning and management by tier, including joint business plans, partner goaling, and partner health, across retail, carrier, and direct-to-consumer.Serve as the senior commercial voice to product and marketing leadership, ensuring product, pricing, and market decisions reflect channel reality and what partners and customers can absorb.Integrate data and AI into planning and operations to sharpen forecasting, decision-making, and efficiency at scale.Minimum Qualifications:15+ years of experience in category management, go-to-market, retail or channel sales, or commercial strategy for consumer hardware, consumer electronics, or consumer packaged goodsExperience leading category and channel strategy and execution across first-party, third-party retail, carrier, and direct-to-consumer channelsExperience leading sales operations, business planning, or revenue operations, including planning, forecasting, performance reporting, partner planning, and budget managementExperience owning a commercial performance target (volume, sell-through, and/or profitability) for a consumer product portfolioExperience building and scaling large, multidisciplinary teams and developing senior leadersExperience operating at the intersection of product and commercial strategy, including influencing product, assortment, and pricing decisionsExperience managing complex external partnerships across retail, carrier, or manufacturing and licensingExperience building operating models and processes that scale across large product catalogs and frequent launch cyclesExperience communicating with and influencing executive leadershipPreferred Qualifications:Experience launching and scaling consumer electronics or wearables in global marketsExperience at a major omnichannel retailer or global consumer brandExperience integrating AI and data tools into commercial planning and operationsTrack record of building functions and operating models from the ground up in ambiguous, fast-changing environmentsAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].$296,000/year to $350,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.