Director, Retail Strategy & Analytics (Hybrid)

Publicis Groupe; Troy (OH); Hybrid; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid family care for parents and caret

Adoption, surrogacy, fertility support

Pet adoption support

Employee assistance programs

Tuition assistance

Flexible time off

401k

Freedom to work from anywhere (Up to 6

Job summary

Publicis Groupe is seeking a Director, Retail Consultancy to lead the core client retail strategy and performance, and to drive Marilyn integration for data-driven recommendations. The role requires commutable proximity to Cincinnati, Chicago, or Detroit (Troy) for hybrid work, with a focus on planning, execution, and cross-functional collaboration.

The candidate will own retail media relationships, develop annual plans, and lead cross-functional teams across media, consumer marketing, and

Qualifications

• Bachelor’s degree in advertising, marketing, business, or related field required or MBA preferred.
• MBA preferred for advanced leadership responsibilities.
• Extensive marketing, ecommerce, media or advertising experience with grocery retailers.

Responsibilities

• Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer.
• Collaborate with clients and retailer to align plans and programming, including omni/shopper strategy and media plans.
• Act as a change agent – contributing to client and agency performance.
• Expand assigned business through growth opportunities within your retailer or class of trade.
• Own the retail media relationship with the retailer.
• Manage client relationships at the retail level with shopper marketers and Marilyn insights teams.
• Lead mid-campaign optimizations and final recap recommendations.
• Support implementation of programmatic/DSP and DDM activation and testing.
• Demonstrate financial responsibility related to client scope of work, hours management and staffing.
• Develop annual business plans for growth of assigned business.
• Build strong relationships with client and retailer with cross-functional teams.
• Identify opportunities within assigned retailer and share learnings with leadership teams.
• Understand how an agency works and embrace our tools and processes.

Skills

Dynamic personality

Industry knowledge

Motivational leadership

Strategic thinking

Decision making

Business passion

Active listening

Communication skills

Proactivity

Travel willingness

Education

Bachelor’s degree in advertising, marketing, business, or related field

MBA preferred

Job description

Publicis Groupe is seeking a Director, Retail Consultancy to lead the core client retail strategy and performance, and to drive Marilyn integration for data-driven recommendations. The role requires commutable proximity to Cincinnati, Chicago, or Detroit (Troy) for hybrid work, with a focus on planning, execution, and cross-functional collaboration.

The candidate will own retail media relationships, develop annual plans, and lead cross-functional teams across media, consumer marketing, and