Marilyn-Driven Retail Strategy Director

Mars United Commerce; Troy (MI); Hybrid; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid time off

Tuition Assistance

Flexible working arrangements

Work Your World program

Matching Gifts

Job summary

Mars United Commerce, a global commerce marketing practice, seeks a Director, Retail Consultancy to own core client retail strategy and performance. You will lead omni-channel programming, Marilyn data integration, and the national retail media relationship with key retailers.

The role requires housing a hybrid work schedule with commutable proximity to Cincinnati, Chicago or Detroit (Troy) and collaboration with cross-functional teams.

Qualifications

• Bachelor’s degree in advertising, marketing, business, or related field; MBA preferred.
• 8+ years of marketing, ecommerce, media or advertising experience with grocery retailers.
• Strong leadership and ability to influence diverse audiences.

Responsibilities

• Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
• Collaborate with clients and retailer to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy and media plans
• Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
• Expand assigned business through identification of growth opportunities within your retailer or class of trade
• Owner of the retail media relationship specific to the retailer
• Manage client relationship at the retail level to include shopper marketers, sales teams and Marilyn insights teams.
• Leads discussions on mid-campaign optimizations and final recap recommendations
• Supports implementation of all programmatic/DSP and DDM activation and testing
• Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
• Develop annual business plans, setting short- and long-term strategic course for growth of assigned business
• Build strong relationships with both client and retailer while working closely with cross-functional teams including media, consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
• Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
• Understand how an agency works and embracing the tools and continually learning about our ways of working

Skills

Dynamic personality

Strategic thinking

Leadership

Communication skills

Influence

Education

Bachelor’s degree in advertising/marketing/business

Job description

Mars United Commerce, a global commerce marketing practice, seeks a Director, Retail Consultancy to own core client retail strategy and performance. You will lead omni-channel programming, Marilyn data integration, and the national retail media relationship with key retailers.

The role requires housing a hybrid work schedule with commutable proximity to Cincinnati, Chicago or Detroit (Troy) and collaboration with cross-functional teams.