Director, Product Planning-ASIC/SoC

AMD; San Jose (CA); On-site; USD 210,000 - 270,000; Full time

Benefits offered by this job

Health benefits

Job summary

AMD is seeking a driven leader to drive the Adaptive & Embedded Computing Group’s business development and custom solutions initiatives. You will lead cross-functional teams, shape proposals, and engage executive stakeholders to win high-value custom ASIC/SoC/FPGAs opportunities.

The role requires deep technical and financial acumen to develop compelling business cases, manage complex engagements, and align with AMD’s strategic roadmap in embedded markets.

Qualifications

• Proven experience in semiconductor business development and custom ASIC solutions.
• Strong technical understanding of chip architecture, IP, packaging, and design ecosystems.
• Expertise in managing large-scale customer engagements and executive relationships.
• Ability to develop strategic business plans and financial models.
• Excellent communication, negotiation, and leadership skills.

Responsibilities

• Strategic Deal Pursuit: target high-value custom opportunities and manage the large-deal process.
• Technical Solution Development: define scope with architects and cost estimates for proposals.
• Customer & Executive Engagement: organize strategy workshops and maintain relationships.
• Cross-Functional Collaboration: align with product planning and partner ecosystems.
• Project & Financial Management: oversee cost, pricing models, and schedules.
• Marketing & Business Planning: craft marketing materials and a 5-year growth plan.

Skills

Semiconductor business development

Custom ASIC solutions

Executive relationship management

Financial modeling

Cross-functional leadership

Education

BS in Electrical Engineering

MS in Computer Engineering

MBA

Tools

IP and design ecosystems

Job description

WHAT YOU DO AT AMD CHANGES EVERYTHING

At AMD, our mission is to build great products that accelerate next-generation computing experiences-from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges-striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.

THE ROLE:

Drive the Adaptive & Embedded Computing Group’s (AECG) business development and product definition efforts for semi-custom solutions: ASICs, custom SoCs and custom FPGAs, including derivatives of mainstream AMD standard products. This role will focus on identifying and winning strategic custom projects, managing complex customer engagements, and shaping AMD’s long-term custom business in embedded markets.

THE PERSON:

Will be able to work with & lead large cross-functional teams. Can develop, influence, and sell concepts to multiple teams including the AMD executive team. Strong business acumen to develop strong business case for concepts. Effective communicator. Strong presentation skills. Must be adaptable and thrive in ambiguous situations.

KEY RESPONSIBILITIES:

• Strategic Deal Pursuit
  • Partner with AECG business units and AMD sales teams to target and secure high-value custom opportunities.
  • Lead proposal development and manage the large-deal sales process, including executive approvals and customer relationship management.
• Technical Solution Development
  • Collaborate with AMD architects and design teams to define scope (die area, power, IP, packaging, software).
  • Estimate development costs and schedules; prepare customer proposals and supporting materials.
• Customer & Executive Engagement
  • Organize workshops and meetings to align on strategy.
  • Maintain strong customer relationships throughout development to ensure compliance with agreements and pre-sales commitments.
• Cross-Functional Collaboration
  • Align with product planning on IP and chiplet development needs.
  • Build ecosystems with partners for IP, design services, supply chain, and chiplets.
  • Coordinate with AMD legal for contract negotiations and NDA execution.
• Project & Financial Management
  • Oversee architecture design-to-cost efforts, including COGS, NRE, power, and schedule trade-offs.
  • Work with finance on pricing models and long-range financial goals.
• Marketing & Business Planning
  • Develop marketing materials showcasing AMD custom technology and design methodology.
  • Create executive presentations to guide business growth.
  • Craft a 5-year business plan for the custom organization, including growth targets, technology roadmap, and market strategy.

PREFERRED EXPERIENCE:

• Proven experience in semiconductor business development and custom ASIC solutions.
• Strong technical understanding of chip architecture, IP, packaging, and design ecosystems.
• Expertise in managing large-scale customer engagements and executive relationships.
• Ability to develop strategic business plans and financial models.
• Excellent communication, negotiation, and leadership skills.

ACADEMIC CREDENTIALS:

• BS/MS in Electrical Engineering, Software Engineering, or Computer Engineering
• MBA preferred

This role is not eligible for visa sponsorship.

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Benefits offered are described: AMD benefits at a glance.

AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.

AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD's Responsible AI Policy is available here.

This posting is for an existing vacancy.