Director, Product Marketing (US)

VulnCheck Inc.; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Unlimited PTO

401k match

Healthcare coverage

Parental leave

Remote friendly environment

Phone & Internet reimbursement

Professional development

Career advancement

Job summary

VulnCheck is seeking a Director of Product Marketing to shape how our products are positioned and perceived. This role bridges product, sales, and marketing, translating cybersecurity capabilities into compelling value propositions.

The ideal candidate is strategic and hands-on, capable of defining go-to-market strategies and delivering sales enablement content to drive engagement and pipeline growth. Initially an individual contributor, the role will own product marketing with potential to

Qualifications

• 8+ years of B2B cybersecurity product marketing experience.
• Experience in threat intelligence, vulnerability management, or security operations.
• Prior people leadership with hands-on IC potential.
• Proven ability to craft messaging for technical and executive audiences.
• Experience building enablement tools, resources and key selling assets.
• Strong understanding of vulnerability management or threat intelligence.
• Excellent written, verbal, and presentation skills.
• Comfort working in a fast-paced startup environment.

Responsibilities

• Messaging & Positioning: Develop differentiated product messaging and positioning.
• Content Development and Enablement: Create sales and marketing assets (briefs, case studies, battlecards, presentations).
• Go-to-Market (GTM): Lead launches with Product for new features across teams.
• Market Intelligence: Conduct competitive analysis and market research.
• Sales Enablement: Equip sales with tools and content.
• Customer Voice: Capture success stories with customers and community.
• Campaign Support: Design campaigns and represent VulnCheck at events.

Skills

Product marketing

Threat intelligence

Leadership

Messaging

Sales enablement

Communication

Public speaking

Job description

Director, Product Marketing

Location: Austin, TX or Boston, MA
Team: Marketing
Employment Type: Full-Time, Remote

About VulnCheck

Exploitation prevention is only as strong as the intelligence driving those efforts, and most of the industry is still running on intelligence that lacks exploit context. VulnCheck, The Exploit Intelligence Company, delivers structured exploit intelligence on what is actively weaponized in the wild, purpose-built for the data lakes, ETL pipelines, automation, and AI and LLM workflows your infrastructure already runs on, raising the capability of everything it powers.

About the Role

The Director, Product Marketing will be responsible for shaping how VulnCheck's products are positioned and perceived in the market. This role bridges the gap between product, sales, and marketing—turning complex cybersecurity capabilities into clear, compelling value propositions. The ideal candidate is both strategic and hands-on: able to define go-to-market strategies, build messaging frameworks, and deliver sales enablement content that drives customer engagement and pipeline growth. This role starts as an individual contributor owning all of product marketing, with the expectation of building out a team as the function grows.This is a 100% remote role with preference for candidates located in the Boston, MA or Greater Austin, TX region.

What You’ll Do

• Messaging & Positioning: Develop differentiated product messaging and positioning that highlights VulnCheck's unique value in the vulnerability and exploit intelligence space.
• Content Development and Enablement: Create sales and marketing assets, including solution briefs, case studies, competitive battlecards, and presentations.
• Go-to-Market (GTM): Lead GTM launches with the Product team for new product features, ensuring alignment across sales, marketing, and product teams.
• Market Intelligence: Conduct continuous competitive analysis and market research to inform strategy and help position VulnCheck against competitive alternatives as part of the content program and the analyst relations program.
• Sales Enablement: Equip the sales team with tools, training, and content that help them effectively communicate VulnCheck's value across use cases and vertical markets.
• Customer Voice: Collaborate with customers and the community to capture success stories and ensure our messaging reflects real-world impact. (case studies, Gartner Peer Insights)
• Campaign Support: Partner with demand generation and content teams to design campaigns that drive awareness, engagement, and pipeline through content and through representing VulnCheck on webinars and at industry events.

What You’ll Bring

• 8+ years of product marketing experience in B2B cybersecurity technology, with at least one role having been in threat intelligence, vulnerability management or security operations.
• Prior people leadership experience and comfort operating as a hands-on IC initially, with future opportunity to hire and lead a team.
• Proven ability to craft messaging that resonates with both technical and executive audiences across the VulnCheck TAM and collection of personas.
• Experience supporting sales teams by building enablement tools, resources and key selling assets.
• Strong understanding of vulnerability management, threat intelligence, or security operations.
• Excellent written, verbal, and presentation skills.
• Comfort working in a fast-paced, startup environment with a collaborative and hands-on mindset.

What We Offer

We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles:

Benefits and Perks

• Unlimited PTO
• 401k plan with company match
• Comprehensive healthcare coverage
• Generous paid parental leave
• Remote friendly environment with flexibility
• Expense reimbursement for Cell Phone & Internet
• Ongoing professional development, coaching, and learning resources
• Opportunities for career advancement within a fast-growing team

Why Join Us

Built on over two decades of cybersecurity experience, our team of experts understands the intricacies of vulnerabilities, their exploitation in the wild, and how to leverage this data to build more effective cybersecurity products that produce better outcomes for organizations.

VulnCheck gives organizations a tactical advantage by providing best-in-class exploit & vulnerability intelligence information. We have a sense of duty to protect the critical infrastructure we rely on including medical devices, power grids and telecommunication networks. We were founded in 2021 in Lexington, Massachusetts.

VulnCheck has a transparent, collaborative, and supportive culture - we are looking for people who have a growth mindset, are curious and innovative. Our team is smart, but humble, hardworking, and supportive.

VulnCheck is proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. VulnCheck is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. *Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.