Director, Product Marketing - Trader Engagement

The Trade Desk; New York (NY); On-site; USD 151,000 - 277,000; Full time

Job summary

An innovative firm is seeking a strategic Director of Product Marketing to enhance trader engagement and foster community among users. In this pivotal role, you will drive the growth of the programmatic trading community by developing impactful content and initiatives that inspire traders. This position offers a unique opportunity to shape the future of advertising through data-driven strategies and collaborative efforts with various teams. Join a dynamic environment where your contributions will significantly impact the ad-supported open internet and help create a thriving user community.

Benefits

Comprehensive healthcare (medical, dental, vision)

401k plan with company match

Short and long-term disability coverage

Basic life insurance

Parental leave

Vacation time up to 160 hours

13 paid holidays per year

Employee Stock Purchase Plan

Tuition reimbursement

Well-being benefits

Qualifications

• 7+ years of product marketing experience in ad tech or digital media.
• Strong understanding of programmatic advertising ecosystem.

Responsibilities

• Develop and execute trader engagement strategies to drive platform adoption.
• Create high-quality content and oversee live event series for traders.

Skills

Product Marketing

Programmatic Advertising

Client Engagement

Analytical Skills

Communication Skills

Problem-Solving

Education

Bachelor's degree in Marketing

MBA

Job description

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you'll do:

We're seeking a passionate and strategic Director of Product Marketing to build and lead trader engagement programs that cultivate a thriving community of our platform users. You will be the subject matter expert, partnering closely with Client Services, Product, and Marketing to develop and execute innovative engagement programs to deepen relationships, enhance platform adoption, and foster a sense of belonging among our user base. You will be responsible for creating and delivering impactful content, events, and community initiatives that inspire and empower traders to maximize their success on our platform.

This role is a unique opportunity to create significant impact for the company and the wider programmatic ecosystem. The Trade Desk celebrates the strategic value that media traders can create with the right data, tools, and best practices. In this role, you will have the opportunity to drive the growth and success of the programmatic trading community and help shape the future of the ad-supported open internet.

• Develop and execute a trader engagement strategy by designing and implementing a comprehensive plan that aligns with business objectives and drives platform adoption, loyalty, and advocacy.


• Oversee the creation and distribution of high-quality content, including best practices guides, tutorials, webinars, blog posts, and case studies, tailored to the needs of our trader audience.


• Participate in the strategic planning and execution of our signature live event series, which offers insights, training, and networking opportunities for traders.


• Design programs and activations that promote a strong sense of community among traders.


• Develop and implement programs that recognize and reward top-performing traders, fostering a sense of achievement and motivation.


• Establish mechanisms for collecting and analyzing trader feedback to identify areas for improvement and inform product development.


• Collaborate closely with client services, trading, product, marketing, and sales teams to ensure alignment on trader engagement initiatives.


• Track and analyze key performance indicators (KPIs) to measure the effectiveness of trader engagement programs and provide regular reports to senior management.


• Act as the internal voice of the trader within Marketing, ensuring their needs and feedback are represented in strategic decision-making.

Who you are:

• Bachelor's degree in marketing, business, or a related field. MBA is a plus.


• 7+ years of product marketing experience in the ad tech or digital media industry, with a focus on planning and executing programmatic ad buys.


• Strong understanding of the programmatic advertising ecosystem, including DSPs, measurement and attribution, audience targeting, and performance optimization. Direct programmatic media buying experience is a plus. Proven track record of developing and executing successful go-to-market strategies that drive measurable results.


• Proven track record of developing and executing successful client or user engagement programs that drive measurable results.


• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging.


• Strong analytical and problem-solving skills, with the ability to use data to drive decisions.


• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$151,100—$277,000 USD

As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and toproviding reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and requirean accommodation for any part of the application or hiring process,please contact us [e-mail]

You can also contact us using the same email address if you have a disability and need assistance to access our Company website.

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