Director, Product Marketing - Trader Engagement

The Trade Desk, Inc.; New York (NY); On-site; USD 149,000 - 275,000; Full time

Job summary

An established industry player is seeking a passionate Director of Product Marketing to enhance trader engagement within a dynamic, globally-connected team. This role offers a unique opportunity to create impactful content, drive community initiatives, and foster relationships that empower users to maximize their success on a leading media buying platform. With a focus on innovation and strategic growth, you will collaborate across teams to shape the future of programmatic advertising. Join a company that values diverse perspectives and is committed to creating an inclusive workplace where your contributions can truly make a difference.

Benefits

Comprehensive Healthcare

Retirement Benefits

Disability Coverage

Flexible Work Environment

Professional Development Opportunities

Qualifications

• 7+ years in product marketing with a focus on programmatic ad buys.
• Strong understanding of DSPs and audience targeting.

Responsibilities

• Develop and execute trader engagement strategies for platform adoption.
• Create high-quality content and manage live events for traders.

Skills

Product Marketing

Programmatic Advertising

Client Engagement

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing or Business

MBA

Tools

Data Analysis Tools

Content Management Systems

Job description

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you'll do:

We're seeking a passionate and strategic Director of Product Marketing to build and lead trader engagement programs that cultivate a thriving community of our platform users. You will be the subject matter expert, partnering closely with Client Services, Product, and Marketing to develop and execute innovative engagement programs to deepen relationships, enhance platform adoption, and foster a sense of belonging among our user base. You will be responsible for creating and delivering impactful content, events, and community initiatives that inspire and empower traders to maximize their success on our platform.

This role is a unique opportunity to create significant impact for the company and the wider programmatic ecosystem. The Trade Desk celebrates the strategic value that media traders can create with the right data, tools, and best practices. In this role, you will have the opportunity to drive the growth and success of the programmatic trading community and help shape the future of the ad-supported open internet.

• Develop and execute a trader engagement strategy by designing and implementing a comprehensive plan that aligns with business objectives and drives platform adoption, loyalty, and advocacy.
• Oversee the creation and distribution of high-quality content, including best practices guides, tutorials, webinars, blog posts, and case studies, tailored to the needs of our trader audience.
• Participate in the strategic planning and execution of our signature live event series, which offers insights, training, and networking opportunities for traders.
• Design programs and activations that promote a strong sense of community among traders.
• Develop and implement programs that recognize and reward top-performing traders, fostering a sense of achievement and motivation.
• Establish mechanisms for collecting and analyzing trader feedback to identify areas for improvement and inform product development.
• Collaborate closely with client services, trading, product, marketing, and sales teams to ensure alignment on trader engagement initiatives.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of trader engagement programs and provide regular reports to senior management.
• Act as the internal voice of the trader within Marketing, ensuring their needs and feedback are represented in strategic decision-making.

Who you are:

• Bachelor’s degree in marketing, business, or a related field. MBA is a plus.
• 7+ years of product marketing experience in the ad tech or digital media industry, with a focus on planning and executing programmatic ad buys.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, measurement and attribution, audience targeting, and performance optimization. Direct programmatic media buying experience is a plus. Proven track record of developing and executing successful go-to-market strategies that drive measurable results.
• Proven track record of developing and executing successful client or user engagement programs that drive measurable results.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging.
• Strong analytical and problem-solving skills, with the ability to use data to drive decisions.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Compensation and Benefits:

The base salary range for this role is $149,900—$274,900 USD. The Trade Desk offers a competitive benefits package, including comprehensive healthcare (medical, dental, and vision), retirement benefits, short and long-term disability coverage, and other perks.

The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.