Director, Product Marketing - Remote Trust & Security

Keyfactor, Inc.; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Keyfactor, Inc. in the United States (Remote) is seeking a Director of Product Marketing to shape product strategy and drive market success for our cryptographic identity solutions.

You will lead a team of product marketers and partner with Product and GTM leadership to sharpen positioning and messaging for enterprise buyers. The role requires strategic insight across customers, market and competitive dynamics, with responsibility for pricing, packaging, launch planning, and field readiness to

Responsibilities

• Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
• Partner with Product leadership throughout the product development lifecycle, using customer research, market evidence, and commercial insight to influence roadmap priorities and investment decisions.
• Maintain deep fluency in the competitive landscape, market shifts, and relevant technology and regulatory trends, and translate them into positioning, messaging, and go-to-market decisions.
• Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers and connects individual products to the Keyfactor Trust Control Plane.
• Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing and packaging input, launch planning, field readiness, adoption, and post-launch optimization.
• Drive field readiness, equipping Sales and partners to lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes, using the r

Job description

Keyfactor, Inc. in the United States (Remote) is seeking a Director of Product Marketing to shape product strategy and drive market success for our cryptographic identity solutions.

You will lead a team of product marketers and partner with Product and GTM leadership to sharpen positioning and messaging for enterprise buyers. The role requires strategic insight across customers, market and competitive dynamics, with responsibility for pricing, packaging, launch planning, and field readiness to