Director, Product Marketing & GTM Strategy

Bazeta; Northern (KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Fleetio is seeking a Director of Product Marketing, GTM Strategy, to build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market. This role is highly strategic, hands-on, responsible for messaging, frameworks, sales plays, and commercialization processes to launch and grow new products.

You’ll build the function from the ground up and lead a team.

Qualifications

• 10+ years in B2B SaaS product marketing or GTM roles.
• Experience building commercialization and GTM programs from the ground up.
• Strong storytelling and executive communication skills.

Responsibilities

• Define and own Fleetio's GTM strategy and commercialization framework.
• Create messaging, value narratives, and sales enablement assets.
• Lead cross-functional teams spanning Product, Marketing, Sales, Enablement, and Success.

Skills

Product Marketing

Go-to-Market Strategy

Commercialization

Revenue Marketing

Executive communication

Tools

Salesforce

Gong

Highspot

Notion

AI productivity tools

Job description

Fleetio is seeking a Director of Product Marketing, GTM Strategy, to build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market. This role is highly strategic, hands-on, responsible for messaging, frameworks, sales plays, and commercialization processes to launch and grow new products.

You’ll build the function from the ground up and lead a team.